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Comment: Fails WP:NCOMPANY, lacks any reliable independent sources or references. The HD Artel website is a primary source. Dan arndt (talk) 07:31, 23 November 2023 (UTC)
HD Artel edit
The Russian advertising agency of a full cycle, the headquarters is located in Moscow.
The date of foundation is 2021.
| LLC "HD ART LAB" | |
| Company type | Private |
| Industry | Advertising, marketing |
| Founded | September 21, 2021 |
| Founders | Hyppolite Dumoulin & Anastasia Dumoulin |
| Headquarters | , |
Area served | Worldwide |
Production output | Creative |
Number of employees | 10-50 |
| Website | hdartel |
HD ARTEL is a full–service advertising agency providing PR and marketing services. The full name is "Propaganda & Communications Agency HD ARTEL". Ranks 33rd in the rating of TOP agencies, which were evaluated by customers-participants of the rating "TOP Directors of Communications – 2023" of the Association of Directors of Communications and Corporate Media of Russia (AKMR).
History of creation edit
In 2015, inspired by fresh knowledge after completing the MBA course in marketing at the RUSSIAN FOREIGN TRADE ACADEMY, Hippolyte Dumoulin conceived the idea of creating something unique. He wanted to create an advertising agency that would introduce Russian ideology into advertising products, thereby influencing the ideology of commercial information and the meanings that companies broadcast to the external environment. He already had a successful experience, including the creation of the legendary zero project - NIGHTPEOPLE.
In 2018, fate brought Hippolyte together with Anastasia Dumoulin, who at that time was the director of information policy and communications of the largest air carrier AZUR AIR. Anastasia has created the entire communication platform of this brand in the Russian air transportation market.
In 2021, these two specialists with many years of experience, already being a married couple, decided to open a full-cycle advertising agency. Thus began their joint history in the world of advertising, where they joined forces to contribute to the development of russ
The Agency's mission
The mission of the HD ARTEL advertising agency is the introduction and promotion of Russian ideology in advertising products using advanced technologies. The main task is to create advertising campaigns and marketing content with the help of innovative technologies that reflect the uniqueness of Russian culture, history and values. The goal is to influence the commercial information ideology using many years of knowledge and experience in advertising and technology. The quality of a nation is in its content. We are what we consume. The agency's team believes in the power of advertising as a tool for creating a positive image of Russian society and strengthening identity. We are an HD ARTEL, and we create communications with soul and technology.
Types of agency activities edit
HD ARTEL advertising agency is engaged in a wide range of activities in the field of PR, advertising and marketing:
Reputation management edit
Brand reputation management: the agency offers a set of activities aimed at creating, maintaining and improving a positive image of an individual or organization.
Advertising and communication campaigns
Development of advertising and communication campaigns: the agency develops innovative and effective projects that fully meet the needs and capabilities of customers and at the same time reflect Russian ideology and values. They include market research, identification of the target audience, meanings, development of advertising messages and selection of forms and suitable communication channels.
Cyber-PR edit
Cyber-PR: The agency implements the most modern digital technologies based on virtual reality (VR), augmented reality (AR), and metaverse into the communication strategies of its clients.
Branding edit
Branding and Brand Strategy: The agency helps companies create and manage their brands. This includes developing a brand strategy, creating logos and corporate identity.
Advertisement edit
Creation of advertising and presentation materials: the agency creates various types of content, including videos, photographic materials, printed advertising products, banners, design of posts in social media.
Digital Marketing edit
Digital Marketing: HD ARTEL uses advanced technologies to conduct effective digital advertising campaigns. This includes social media, SEO, and the development of various projects in a digital environment.
All these activities are aimed at helping customers achieve their business goals and strengthen their brand in the market.
HD ARTEL strives to ensure that each project is not just an advertising campaign, but a contribution to the development of Russian culture and ideology.
Partnership and social projects Cooperation with VOD "Mentors of Russia" edit
The HD ARTEL advocacy & communications agency is a partner of the All-Russian public movement of Mentors of Children and Youth "Mentors of Russia". The agreement was signed on August 11, 2023. Cooperation provides mutual assistance and support in the development of mentoring of children and youth in the field of education and upbringing. It is planned to develop digital mentoring. It is important to help adults master new technologies that are easily operated by children.
Project [5_15] edit
Project [5_15] for the charity foundation of seriously ill children "Lifeline" Project "[5_15]. Become a Digital Volunteer" marked the opening of Russia's first NGO representative office in the metaverse. At the cyber breakfast, timed to coincide with the presentation of the project and held at Skoltech, the "Capsule of Good" was also laid in the Spatial metaverse. The project [5_15] was developed by the HD ARTEL agency on pro bono terms for the charity foundation "Lifeline" with the aim of developing a culture of charity in our society and organizing fundraising in the digital environment. Its mechanics are designed for Russian gamers and streamers who are ready to become digital volunteers of the foundation.
In the name of the project, the formula is fixed: 5 is the law "5P" of the president of the "Lifeline" Faina Zakharova: to help is right, simple, pleasant and useful, 15 is fifteen rules of streamers, and [5_15] is exactly how clan tags are usually used by gaming communities.
Later, the formula gained additional elements: [5_15] x5, when X5 Retail Group joined the project in the spring, which increased the donations collected by game streamers five times during the marathon. In total, during the marathon, 10,000,000 rubles were collected for high-tech equipment for the Research Institute of Pediatric Oncology and Hematology.Flea.
Study of the level of gaming culture of parents of schoolchildren in grades 1-11 edit
The HD ARTEL advocacy & communications agency, with the support of the Moscow City Branch of the LDPR and the Council of Bloggers, initiated and conducted a study of the awareness of parents of schoolchildren in grades 1-11 about the level of development of gaming culture in their own families and about the consumption of gaming content by children. The Agency implemented the study at its own expense. The purpose of the study is to confirm the opinion of experts and prepare the basis for the development of projects aimed at the development of gaming culture in modern Russian society, focused on the development of skills necessary for the development of innovative technologies, as well as to preserve the psychological health of the younger generation and ensure the safe existence of children and adolescents in the digital environment when consuming modern multimedia products.
The results of the study served as the basis for a publication in Rossiyskaya Gazeta with the headline "Russian parents do not want to be responsible for children's games," because as a result it turned out that up to 75% of parents face various problems in terms of gaming culture, do not know what and with whom their children play in virtual space. The study also revealed problems with insufficient digital and legal literacy.
The study of gaming culture in Russian society edit
In December 2022, the Propaganda & Communications Agency organized a round table in the State Duma of the Russian Federation on the topic "On legislative initiatives to regulate digital products falling into the sphere of video games". Experts discussed prospects, risks and threats to Russian society and ways to solve problems related to the development of gaming, esports, virtual reality (VR), and metaverses in Russia. The possibilities of using immersive experience in virtual reality, computer and mobile games for rehabilitation for medical purposes were discussed.
P.s. edit
Ogilvy was also a small agency
Official website edit
Category:Advertising agencies Category:Advertising agency of Russia