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BlueGroup

Joined 17 January 2009

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Faber Castell

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Please just put your Faber Castell paragraphs here, anyone can contribute

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Company History

  • In 1761, Kaspar Faber, (Stein- Germany) manufactured the first simple hand-made pencils.
  • In 19th Century, hexagonal pencils and standards of size and grades of hardness were invented by his Great Grandson Lothar Faber.
  • FB was the first ever Brand Name of writing products with offices opened in New York, London, Paris, Vienna and St Petersburg.

Company History

  • In 1978, after 50 Years of heading the company, Count Roland handed the running to his son, Anton Wolfgang – Count von Faber – Castell.
  • Faber Castell now employs over 6000 people, has 15 Production sites, and 20 Sales organizations, together with representation in over 120 Countries around the World.

Faber-Castell: Products

  • Color and Creativity
    • Color Pencils, Connector Color Pens, Color Markers, Crayons, Pastels, Metallic, Glitter Glue 
  • Fine Art & Hobby
    • Art & Graphic, Creative Studio
  • General Writing & Marking
    • Pens, Pencils, Erasers, Sharpeners, Mechanical Pencils & Leads, Accessories
  • Technical Drawing
    • Drawing boards, stencils, compasses, clutch pencils, rulers and squares
  • Premium Writing & Gifts
    • Premium and customize gifts


Faber-Castell & The Environment

  • In Brazil, Faber-Castell has a sustainable ecological cycle program (Over a million of trees Pinus caribaea are planted, in 100sq kilometers in the Amazon rainforest.
  • The Faber-Castell forests and factories have been certified by the Forest Stewardship Council (FSC), world's forestry experts, including organizations such as Greenpeace and WWF. 

Questions: Marketing Strategy? What to do to Improve our Marketing??

Faber-Castell Marketing Information

  • The top three global locations of Faber-Castell production are as follows:
    • 1) Cleveland, USA,
    • 2) Nurnberg Area, Germany, and
    • 3) Brazil.

Marketing continued

  • The CEO of Faber-Castell is currently setting his sights on Latin America, as most of the company’s production is already in Brazil.The Brazilian operation of Faber-Castell exports to 70 countries.
  • The baron was recently in Chile to chair a regional marketing meeting for the firm. This meeting served as a method of reinforcing the new direction of Faber-Castell into the high end of the market for writing implements and gift ideas, due to the influence of computers and other technologies.
  • Even though the original message from Baron Anton Wolfgang Graf von Faber-Castell was “We want to be your company for life,” he has realized now that, “You have to face it, people are writing less, at least with traditional implements.”

Marketing continued

  • On a global scale, Faber-Castell employs 6500 employees in 16 production facilities, and 19 sales and distribution companies.
  • 3000 of these employees work in Brazil, in sawmills and in the forests of manufacturing sites.
  • Of the $322 million US dollars in global Faber-Castell sales last year, 40% was generated in Latin America, thus supporting the CEO’s decision to boost production in this area.
  • Its annual production of 1.8 billion units makes it the world’s largest pencil manufacturer.

Market Analysis

  • The appearance and increase in home offices, through telephone and computer use, is seen as a promising way to increase demand for Faber-Castell writing implements and office accessories.
  • The home office is therefore becoming a new market for this company.
  • A challenge to the new marketing ideas is the constant turmoil of Latin American currencies and consumer trends, cheap exports from Asia, and also a growing regional black market in fake Faber-Castell products.
  • Its biggest competitor in Latin America is going to be the US-based Crayola company, according to the Baron.
  • The most recent ways to create demand are by promoting upscale writing instruments, and by focusing on the younger market for kids and on a market for elderly people who have the time to take up hobbies.


Resources:

  • “Latin CEO: Executive Strategies for the Americas,” [Online] Available:

http://findarticles.com/p/articles/mi_m0OQC/is_6_2/ai_100500528/print?tag=artBody;col1 Mark Mulligan, June 2001.

http://www.linkedin.com/companies/faber-castell

  • [Online] Available:

http://www.productpilot.com/en/suppliers/a-w-faber-castell-vertrieb-gmbh/

Faber Castell History

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Abbreviated Marketing Plan Outline

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  • Core competency & competitive advantage
  • Situation Analysis (Ch’s 2 & 3):
    • SWOT
    • Industry/Environmental Analysis
    • Competitive Analysis
  • Customer Analysis:
    • CRM (growing existing customers)
    • Market segmentation (earning new customers)
    • Target market identification
    • Global market considerations (if applicable)
  • Marketing Program:
    • Product strategy
    • Price
    • Place
    • Promotion



Faber Castell Strategy

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Playing & Learning, Art & Graphic, Premium, General Writing, Marking, FABER-CASTELL Product Knowledge

Following are brandname pencil links:

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http://www.wacom.com/ir/faq.html

Mock Assignment on Russia

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Describe:
Demographics
Income distribution
Language
Should be able to speak the Russian language
Something on Econ of country
Something about culture and Religion
Any service you want to market in the country
How would you do it? A completely new product.
Besides culture, what elso do you need to analyse locally?
Political Institutions.
PEST.
Marketing: what is the attitude of people with respect to your product
In russia: all levels of govt, the mafia, and who are rich in Russia?
Read Karl Popper: Open society. It says how culture can restrain you
RIM will become very cost effective. If you want to market telemobility, you market all around the world now. Because, as early as 2000, the internet econ already reached 800 billion
What income level would be considered "rich"? How do you greet each other there?
Venezuelans probably more politically conscious than Colombians.
If you wanna sell toothpaste, do you have to go to Queens Park for a permit?
Establishing linkage of trust and building on it is especially important in India and China.
Social group: activities, income,
Also, ask other groups hard hard questions on their countries.
our company is the Toronto based Northern Links import export company
currently, the Russian cities that have a large millionaire, billionaire population are super rich

So, Northern Links company is faced with several choices, because we are basically partners with many Canadian industries. in Toronto, there is a company that designs and markets top-quality sports accesories and equipments, like thermo skidos, skiis

  • How is Ukraine compared to Russia in similar areas? [20]
  • Indonesia: is Bahasa Indonesia adequate if you are going to advertise your product on TV channels across the main Island of Java? What different social groups are their in terms of class, culture, ethnicity and religion?


Please just put your paragraphs here, anyone can contribute

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Consumer culture shock of South Korea

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Glossary Contract law

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Legal Aspects of International Trade
Glossary of Legal Terms
Latin term meaning an agreement, a meeting of the minds between the

parties where all understand the committments made by each. This is a basic requirement for each contract.

French for an act of God; an inevitable, unpredictable act of nature, not

dependent on an act of man. Used in insurance contracts to refer to acts of nature such as earthquakes or lightning.

A person who pledges collateral for the contract of another, but separately, as part of an independently contract with the obligee of the original contract. Compare with "surety."

Latin: an observation by a judge on a matter not specifically before the

court or not necessary in determining the issue before the court; a side opinion which does not form part of the judgment for the purposes of stare decisis. May also be referred to as "dicta" or "dictum."

Latin: grounds for deciding – the principle or rule constituting the basis of

the court’s decision.

A word used in tort to refer to situations where negligence is presumed on

the defendant since the object causing injury was in his or her control. This is a presumption which can be rebutted by showing that the event was an inevitable accident and had nothing to do with the defendant's responsibility of control or supervision. An example of res ipsa loquitur would be getting hit by a rock which flies off a passing dump truck. The event itself imputes negligence (res ipsa loquitur) and can only be defeated if the defendant can show that the event was a total and inevitable accident.

Latin: A matter which has already been conclusively decided by a court.
A basic principle of the law whereby once a decision (a precedent) on a

certain set of facts has been made, the courts will apply that decision in cases which subsequently come before it embodying the same set of facts. A precedent which is binding; must be followed.

The person who has pledged him or herself to pay back money or perform

a certain action if the principal to a contract fails, as collateral, and as part of the original contract. Technically, where a person provides collateral after or before the original contract is signed, and as a separate contract, the person is called a "guarantor" and not a "surety."

Derived from the Latin word tortus which meant wrong. In French, "tort"

means a wrong". Tort refers to that body of the law which will allow an injured person to obtain compensation from the person who caused the injury. Every person is expected to conduct themselves without injuring others. When they do so, either intentionally or by negligence, they can be required by a court to pay money to the injured party ("damages") so that, ultimately, they will suffer the pain cause by their action. Tort also serves as a deterrent by sending a message to the community as to what is unacceptable conduct.

i DUHAIME'S ONLINE LEGAL DICTIONARY, online: http://www.duhaime.org/Dictionary.

Carlill v Carbolic Smoke Ball Company

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Prahalad, Bottom of the pyramid

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LEDC

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Dominican Republic News Information and Real Estate

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Dominican Republic nation branding

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Business Ethics Issues

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  • OVERVIEW OF ISSUES IN BUSINESS ETHICS
    • GENERAL BUSINESS ETHICS
      • Corporate social responsibility or CSR
      • Issues regarding the moral rights and duties between a company and its shareholders:
        • Fiduciary responsibility, stakeholder concept vs. shareholder concept.
        • Ethical issues concerning relations between different companies: e.g. hostile take-overs, industrial espionage.
      • Leadership issues: corporate governance.
        • Political contributions made by corporations.
        • Law reform, such as the ethical debate over introducing a crime of corporate manslaughter
        • The misuse of corporate ethics policies as marketing instruments.
    • PROFESSIONAL ETHICS
      • Ethics of accounting information:
        • Creative accounting, earnings management, misleading financial information.
        • Insider trading, securities fraud, bucket shops, forex scams: concerns (criminal) manipulation of the financial markets.
      • Executive compensation
      • Bribery, kickbacks, facilitation payments
      • Cases: Accounting scandals, Enron, World Com
    • ETHICS OF HUMAN RESOURCE MANAGEMENT
      • Issues surrounding the representation of employees and the democratization of the workplace: union busting, strike breaking.
      • Issues affecting the privacy of the employee: workplace surveillance, drug testing. See also: privacy.
      • Issues affecting the privacy of the employer: whistle-blowing.
      • Issues relating to the fairness of the employment contract and the balance of power between employer and employee: slavery, indentured servitude, employment law.
      • Issues relating to occupational safety and health
    • ETHICS OF SALES AND MARKETING
      • Marketing ethics
        • Pricing: price fixing, price discrimination, price skimming.
        • Anti-competitive practices: these include but go beyond pricing tactics to cover issues such as manipulation of loyalty and supply chains. See: anti-competitive practices, antitrust law.
        • Specific marketing strategies: greenwash, bait and switch, shill, viral marketing, spam (electronic), pyramid scheme, planned obsolescence.
        • Content of advertisements: attack ads, subliminal messages, sex in advertising, products regarded as immoral or harmful
        • Children and marketing: marketing in schools.
        • Black markets, grey markets.
        • Cases: Benetton.
    • ETHICS OF PRODUCTION
      • Defective, addictive and inherently dangerous products and services (e.g. tobacco, alcohol, weapons, motor vehicles, chemical manufacturing, bungee jumping
      • Ethical relations between the company and the environment: pollution, environmental ethics, carbon emissions trading
      • Ethical problems arising out of new technologies: genetically modified food, mobile phone radiation and health.
      • Product testing ethics: animal rights and animal testing, use of economically disadvantaged groups (such as students) as test objects.
      • Product liability
        • Cases: Ford Pinto scandal, Bhopal disaster, asbestos / asbestos and the law.
    • ETHICS OF INTELLECTUAL PROPERTY, KNOWLEDGE AND SKILLS
      • Patent infringement, copyright infringement, trademark infringement
      • Misuse of the intellectual property systems to stifle competition: patent misuse, copyright misuse, patent troll, submarine patent. Even the notion of intellectual property itself has been criticized on ethical grounds: see intellectual property.
      • Employee raiding: the practice of attracting key employees away from a competitor to take unfair advantage of the knowledge or skills they may possess.
      • The practice of employing all the most talented people in a specific field, regardless of need, in order to prevent any competitors employing them.
      • Business Intelligence and Industrial Espionage.
      • Case: private versus public interests in the Human Genome Project
    • INTERNATIONAL BUSINESS ETHICS AND ETHICS OF ECONOMIC SYSTEMS
      • International business ethics:
        • The search for universal values as a basis for international commercial behaviour.
        • Comparison of business ethical traditions in different countries.
        • Comparison of business ethical traditions from various religious perspectives.
        • Ethical issues arising out of international business transactions; e.g. bioprospecting and biopiracy in the pharmaceutical industry; the Fair Trade movement; Transfer Pricing.
        • Issues such as cultural imperialism
        • Varying global standards - e.g. the use of child labor
        • The way in which multinationals take advantage of international differences, such as outsourcing production (e.g. clothes) and services (e.g. call centres) to low-wage countries.
        • The permissibility of international commerce with pariah states.


Zero: Table of Content

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Page Adjustment Factor: [+9]

One: Intro to Global supply chain

Management 3

Chains 10


Two: Planning the Global Supply Chain 21

Three: Managing Procurement and Sourcing 43

Four: Incoterms

Five: Production management 97

Six: Inventory management 117

Seven: Managing delivery 139

EIGHT: Managing intermediaries 181

PBL 189

Nine: Managing returns 203

Ten: Managing IT 219

Eleven: Trade documentation 237

Twelve: Managing risks 263

Thirteen

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