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Traditional media, whose survival depends heavily on advertising investments, are steadily declining to interactive advertising channels like the Internet, iDTV, and mobile technology. When advertising sales account for 40% to 70% of a newspaper's revenue, it is seen to be in good financial condition.[1]
- ^ Berte, Katrien; De Bens, Els (2008-10-01). "Newspapers Go for Advertising!". Journalism Studies. 9 (5): 692–703. doi:10.1080/14616700802207623. ISSN 1461-670X.