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March edit
March is an AI-powered solution for all aspects of period discomfort; this remarkable smart solution was developed for the first time with the mission to answer the young generation’s need of using non-chemical and non-invasive treatments; go beyond tracking the period and pregnancy; prognosis and diagnose symptoms to medically support the user via its telemedicine dashboard; mute the physical pain, along with adequate mental support from AI recommendations and user’s network of loved ones.
This solution is divided into two main approaches: psychological and emotional discomfort addressed by the app, and physical pain addressed by the wearable. The SaaS offering of MARCH is a mobile app that uses AI, a decision tree of recommendations, medically proven health plans, more than three hundred eleven septillion different health conditions, a dashboard of medical advisors, period and pregnancy tracking and gamification to engage the user and lead them towards implementing healthier cycles by its personalized suggestions. On the other hand, the wearable being part of the two-tiered subscription plan offers to assist the user to mute their excruciating cramps easily and effectively by its interferential current, transcutaneous electrical nerve stimulation, electrical muscle stimulation waves alongside heating and massaging through wired pads.
Surveys have been conducted by March Health's internal team, showing that from 343 people more than 90% of women experience emotional or psychological discomfort at least once during their cycle (every 28 days on average). This survey also revealed that these discomforts have led to daily life disruption at least once during the month for 90% of people. For example, 53.2% of 18-24 women have missed schools/college and office hours due to period pain.
The Wearable Device edit
The majority of people seek temporary pain relief from medical professionals. However, overuse of medications may have unresolvable side effects. The key is to change and improve the lifestyle. Today's technology makes it easier to cope with period pain and PMS.
March is the first in the world to bring together pain blocking technology that stimulates neurons, muscles and uses heating elements all controlled with a mobile App.
57M American people (SOM) experience menstrual pain and 200M (SAM) people worldwide have endometriosis, a very painful menstrual medical condition. Current solutions for both these categories are OTC and surgery. Medication however has long-term side effects.
March’s wearable can safely mute the feeling of pain in the brain thus proving to be a side-effect-free, quick, and affordable solution.
The SaaS part of the wearable is the stand-alone App that addresses emotional, physical, and psychological symptoms associated with menstruation. Eventually, the machine learning and AI in the App will make customized recommendations to our users. The Haas component is the device itself that uses TENS and heating elements to target pain directly with small micro-pulses that do not harm the body. Additionally, our device for people who experience Endometriosis is covered by insurance. We aim to create a world where every woman experiences a comfortable and healthy period.
How Does It Work? edit
First here is how pain mechanism works.
In the early 1960s, a theory known as gate control was proposed by researchers Ronald Melzack and Patrick Wall. According to this theory, the spinal cord contains a neurological "gate" that either blocks or allows pain signals to reach the brain.
March’s wearable uses electrical stimulation therapy (E-stim) to alleviate discomforts associated with menstruation. Physiotherapists, chiropractors, occupational therapists, and other physicians use E-stim as part of their therapy techniques.
E-stim therapy is commonly used for pain relief, but also has the ability to:
- Strengthen muscle
- Boost circulation
- Muscle control
March’s wearable works on three main physical therapy techniques:
1. TENS: Transcutaneous Electrical Nerve Stimulation
2. EMS: Electronic muscle stimulation
3. IFC: Interferential Current
In other words, the wearable focuses on stimulating muscles, stimulating nerves, and penetrating deep into inner tissues.
Currently, the devices available on the market use each of these pain relief techniques separately. However, March's device offers all in one:
- · Heating system
Improving circulation, blood flow, and making the pain more bearable.
- · EMS and TENS
Transmits electrical impulses through electrodes that are applied directly to the skin. Besides massaging targeted spots, it also improves and recovers muscles.
- · IFC
Offers deep penetration over a larger volume of tissue, ideal for treating conditions like uterus cramps, back pain, etc.
The Mobile App edit
March is a women’s health app aimed to target all period discomforts and ease them for women across the globe. It tracks all symptoms in a woman’s body, her menstrual cycle and learns the pattern of the body to lead women and girls into painless and peaceful periods.
Features and tools edit
- Period Buddy
This feature is created to inform partners or loved ones about the user's health status, and the function would be getting permission on sharing specified data to customized people that user wants; so, the user would receive more support from partner, family or anyone she prefers. This feature educates the partner or the shared user more about the main user so it leads people into the state that they understand each other more and better.
- Health Assistance
The health assistant dashboard is prepared to let the people who menstruate have an instant access to a health expert in case they need to ask question about what they are experiencing and get advices also March’s team would call emergency for them in case it was needed.
- Period Tracker
One of the features is tracking periods, which its aim is to detecting period patterns recognizing the period length, cycle length, regularity or irregularity to help the user to have peaceful and regular menstruation.
- Marketplace
There is also a market place provided to let the user buy any sanitary products related to menstruation (pads, tampons, menstrual cups, etc.) to facilitate the process.
- Logging symptoms
This feature likes to track the users’ symptoms proactively; Accurate and daily symptoms can let the App get smarter about the user and would be able to generates and give personalized tips and reports based on daily logs.
- Wearable Dashboard
This feature Connects to the wearable to get the wearable customized for the user by the user’s wish.
- Reports
By reports user finds out what is her cycle's pattern, how it affects her body, and how to deal with it.
- History of March
MARCH is a San Francisco-based Fem-health startup company delivering an AI-powered SaaS solution for menstrual discomfort founded by Mark Amouzgar in 2019. The product is a mobile app combines with a wearable component that eases mental and physical menstrual discomfort. March not only helps its user have better period days it also helps every user throughout the monthly cycle to overcome underlying health issues or develop a better lifestyle and reassures the user a healthier cycle
How Is It Going to Affect the Community? edit
This product has various solutions for different aspects of health issues women and girls experience during their lifetimes. Not only the company focus on the milestones to cycle wellness, but also, they are trying to make it accessible for every single person who goes through menstrual discomfort.
Also, in a world where all women are suffering from period poverty, March is working hard to free the spirit of knowledge through various educational plans on its mobile app
Recognition and Awards edit
MARCH got named startup of the year in 2020 by IT World, BestinBiz and One Planet Awards; and has been a proud member of the top technologies of CES Eureka Park 2020.