Ule (Chinese: 邮乐网; pinyin: yóulèwǎng; lit. 'Happy Post Web') is a Chinese e-commerce platform. A joint venture of TOM Group and China Post, Ule focuses on online-to-offline shopping in rural areas of China.
History edit
Ule was founded in 2009.[citation needed] In 2017, the Malaysia External Trade Development Corp partnered with Ule to sell Malaysian products through the platform.[1]
As of 2017, the platform had 250,000 stores on it.[2]
References edit
- ^ Nathan, Lydia (11 August 2017). "Matrade to partner China Post to launch online platform on ule.com". The Malaysian Reserve. Retrieved 1 June 2018.
- ^ Rowan, David. "How an army of postmen is turning China's rural stores into the world's largest retail network". Wired.