Ude og Hjemme (Danish: Out and At Home) is a weekly general interest and women's magazine published in Copenhagen, Denmark. Founded in 1926 it is one of the oldest magazines in the country.
| Categories |
|
|---|---|
| Frequency | Weekly |
| Publisher | Aller Press |
| Founded | 1926 |
| First issue | 15 January 1926 |
| Company | Aller Media |
| Country | Denmark |
| Based in | Copenhagen |
| Language | Danish |
| Website | Ude og Hjemme |
History and profile edit
Ude og Hjemme was first published on 15 January 1926.[1] The magazine was started by Alfa factories to market Alfa margarines.[1] Peter Freuchen, a polar explorer, served as the editor-in-chief of the magazine from its start in 1926 to 1932.[1] The magazine was owned by Alfa company until 1938 when it was acquired by A/S Danske Hjem, which sold it to Aller Media in January 1963.[1][2]
The magazine is part of Aller Media[3] and is published by Aller Press SA on a weekly basis.[4][5] Its headquarters is in Copenhagen,[6] and as of 2013 its editor-in-chief was Kaj Elgaard.[1]
Ude og Hjemme offers articles on cooking, beauty products and home decoration.[5] Its readers are young women who have a traditional life approach.[5] The magazine published Phantom in its comics supplement until 1977.[7]
Circulation edit
In 1929 Ude og Hjemme reached a circulation of 100,000 copies.[1] The magazine had a circulation of 178,059 copies in 1956.[2] It was 154,764 copies in 1960 and 122,855 copies in 1964.[2]
The circulation of Ude og Hjemme was 112,000 copies in 1967, 108 copies in 1968 and 105,000 copies in 1969.[2] It rose to 114,002 copies in 1970, to 117,000 copies in 1971 and to 121,000 copies in 1972.[2] Then it fell to 117,000 copies in 1973 and to 100,000 copies in 1974.[2] Its circulation was 103,949 copies in 1975.[2]
In 2001 Ude og Hjemme sold 178,000 copies.[8] During the last six months of 2003 the magazine had a circulation of 177,000 copies, making it the fifth best-selling general interest magazine in the country.[4] During the last six months of 2007 the circulation of the weekly was 166,400 copies.[9] Its circulation was 142,575 copies in 2010.[10] It fell to 129,627 copies in 2011 and to 117,733 copies in 2012.[10] In 2013 its circulation further fell to 115,000 copies.[11] The magazine sold 98,000 copies in 2014.[12]
See also edit
References edit
- ^ a b c d e f "Ude og Hjemme fejrer 50 års fødselsdag". Ude og Hjemme (in Danish). 17 January 2013. Retrieved 6 May 2015.
- ^ a b c d e f g Aage Erhardtsen (May 1978). Evolution of concentration and competition in the Danish newspaper and magazine sector (Report). Brussels: Commission of the European Communities. ISBN 9789282504635.
- ^ "About Aller". Aller Media. Retrieved 29 April 2015.
- ^ a b "The Magazine Market in Denmark and Germany". All Academic Research. Retrieved 29 April 2015.
- ^ a b c "Factsheet". Publicitas. Retrieved 29 April 2015.
- ^ "Media list Denmark". Publicitas. Retrieved 29 April 2015.
- ^ Simon Treschow (10 March 2006). "The Phantom in Denmark". Scandinavian Chapter. Retrieved 29 April 2015.
- ^ "Statistical Yearbook 2002". Denmarks Statistik. p. 157. Retrieved 9 May 2016.
- ^ Eva Harrie (2009). "The Nordic Media Market" (PDF). Nordicom, University of Gothenburg. Göteborg. Retrieved 29 April 2015.
- ^ a b "Top 50 Magazines". IFABC. 30 April 2014. Retrieved 28 April 2015.
- ^ "Consumer-paid magazines by circulation". Statistics Denmark. Retrieved 29 April 2015.
- ^ Jette Drachmann Søllinge (15 April 2015). "Ude og Hjemme". Den Store Danske (in Danish).