The X Factor Digital Experience

The X Factor Digital Experience is a live digital pre-show produced by SYCOtv, FOX, Sony and FremantleMedia North America that aired in 2011 ahead of The X Factor. In addition to watching the program live on television, the audience was able to participate on multiple platforms in real-time.[1]

The X Factor Digital Experience
Created bySimon Cowell
Written by
  • Jon Reynaga
  • Carrie Borzillo
  • Margaret Kerrison
Directed byMarc Scarpa
Creative directorDaniel Frydman
Presented by
Judges
Theme music composerSimon Cowell
Country of originUnited States
Original languageEnglish
No. of seasons1
No. of episodes15
Production
Executive producers
  • Simon Cowell
  • Owen Leimbach
  • Jim Frenkel
  • Dan Pelson
ProducerMarc Scarpa Mike Rotman
Running time60–150 minutes
Production companies
Original release
NetworkFox
ReleaseOctober 25 (2011-10-25) –
December 22, 2011 (2011-12-22)

Participants could start online with the streaming digital pre-show one hour prior to each live televised broadcast. Hosts Taryn Southern,[2] Jim Cantiello[3] and Dan Levy along with guests—including judges Simon Cowell, L.A. Reid, Paula Abdul and Nicole Scherzinger[4]—and participants discussed performances, contestant's fashion, and song choices. Participants could tweet questions live to the hosts and their guests and some fans were selected to join the live-stream via Skype.[5]

X Factor Digital was honored with a Cannes Bronze Lion for Branded Content and Entertainment at the Cannes Lions 59th International Festival of Creativity[6] and was an Official Honoree in the Interactive Advertising category for the 16th Annual Webby Awards.[7]

References

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  1. ^ Wallenstein, Andrew (2011-11-17). "'X Factor' expands digital domain - Entertainment News, Technology News, Media". Variety. Retrieved 2012-11-27.
  2. ^ Latest from twitter (2011-11-08). "Getting Down With The X-Factor | WebTV with Taryn". Tarynsouthern.com. Archived from the original on 2015-03-20. Retrieved 2012-11-27. {{cite web}}: |author= has generic name (help)
  3. ^ "MTV News' Jim Cantiello Joins 'The X Factor' Team". Newsroom.mtv.com. 2011-10-25. Archived from the original on October 27, 2011. Retrieved 2012-11-27.
  4. ^ "unicorns are real". YouTube. 2007-02-24. Retrieved 2012-11-27.
  5. ^ "The X Factor News | The X Factor On Fox". Thexfactorusa.com. Retrieved 2012-11-27.
  6. ^ "Cannes Lions International Festival of Creativity". Canneslions.com. 2011-12-15. Archived from the original on 2013-01-18. Retrieved 2012-11-27.
  7. ^ "Webby Honorees". Webbyawards.com. 2011-10-28. Archived from the original on 2009-07-04. Retrieved 2012-11-27.
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