Talk:WhoSay

Requested updates and clarifications/paid edits

I am working as a paid editor on behalf of WhoSay to correct outdated information in the WhoSay Wiki article. I would greatly appreciate help in this matter. My suggested edits are below. Please let me know if these are acceptable and, if not, what would make them acceptable. Thank you in advance for your help.

• Infobox

Correction: The company is not headquartered in Silicon Beach, LA. It is headquartered in New York City.

• Intro section:

The first paragraph as currently written includes misleading and/or outdated information and doesn’t fully articulate what kind of company WhoSay is. For example, WhoSay is not owned by Creative Artists Agency; it was co-founded by CAA and CAA is an investor, but CAA is not WhoSay’s owner.

Please consider changing the intro paragraph as follows:

WhoSay is an American digital magazine and social media service for celebrities that specializes in branded content. Founded in Los Angeles in 2010, WhoSay is notable for allowing its users to retain ownership rights over the content they post to their accounts, and for enabling users to post content to social media sites (such as Twitter, Facebook, Instagram and Tumblr) and mainstream media outlets (such as The Huffington Post and People.com). WhoSay describes itself as a "social celebrity magazine" whose editorial team keeps its users informed of celebrity and entertainment news. Founder Steve Ellis has described WhoSay as "a People magazine by the people themselves who are in it."

References

History

Please consider updating this section to more accurately reflect the company’s ownership and investors.

- For accuracy’s sake, the first paragraph of this section should be worded along these lines:

WhoSay was founded in March 2010 by Steve Ellis and Creative Artists Agency (CAA). Investors include Comcast Ventures, Amazon, Greylock Partners, and High Peak Ventures. The company’s headquarters are in New York City, with offices in Los Angeles and London.

- Please consider adding the following paragraph (or a version of it) to update more recent events in WhoSay’s history.

WhoSay has partnered with various companies in branded content campaigns, including Canon, JCPenney, Lexus, Chevys, Kentucky Fried Chicken, Diet Coke, Dunkin' Donuts, LG, and Crest.

WhoSay partnered with Chevys #BestDayEver social media campaign on April 1, 2015, enlisting five celebrities—Olivia Wilde, Norman Reedus, Alec Baldwin, Ian Somerhalder, and Nikki Reed—to surprise students in four U.S. classrooms as their substitute teachers. For example, Baldwin, dressed as Abraham Lincoln, surprised students in an Occidental College class on U.S. Culture and Society.

Thank you for your help in this matter. JNorman704 (talk) 21:37, 13 July 2015 (UTC)

Thank you for your message, JNorman704. I'm at work right now, but I'll look over each of the issues you mentioned as soon as possible. In the meantime, I've reviewed the issue of "ownership" by CAA, and the sources cited for that info, and see that the sources only mention CAA as an investor, not an owner. I apologize for the inaccuracy and have corrected it. I'll review the other issues when I can. Thanks. Nightscream (talk) 19:39, 28 July 2015 (UTC)

Thank you so much for your help, Nightscream. I really appreciate it! JNorman704 (talk) 19:58, 28 July 2015 (UTC)

Okay, I've completed my edits. Among the issues addressed:

• I edited the description of the founders and investors to be more complete.

• Your description of the headquarters seems to imply that New York is the central one, but I could not find this level of specificity in the cited sources.

• I added the mention of the company's branded content partnerships, with explanations of two examples, Lexus and Chevy (since those are the ones detailed in the cited sources), and a mention of the some of the other companies, but I did not include mention of Canon, Diet Coke, Dunkin' Donuts, or LG, because I could not find mention of them in the cited sources. Either way, this should not matter, since it is only necessary to summarize the point for the reader, with some examples, and not necessarily every single one.

• In looking through the sources you provided, I also came across some other material that I thought made relevant additions, including the use of copyright branding, the addition of Rob Gregory to the company, the correct launch date of the mobile app, the number of monthly visitors and unique users, etc.

If there is anything else, let us know. Nightscream (talk) 16:04, 30 July 2015 (UTC)

You are awesome, Nightscream, thank you! I really appreciate it.

As for headquarters, the company is definitely based in New York now. I may not have given you the best sources. How about these as sources?

CrunchBase: https://www.crunchbase.com/organization/whosay

WhoSay 'About' page (at the bottom, a New York address (Times building) is listed as their mailing address) -- http://www.whosay.com/about

Are these sufficient? Thanks again. JNorman704 (talk) 19:12, 30 July 2015 (UTC)

One more request: Would you consider changing the description of WhoSay in the intro? I should have caught that earlier. The current description doesn't feel like it accurately explains the company. So instead of what it says now -- "WhoSay is an American magazine and social media service for celebrities" -- maybe say something like: "WhoSay is an American media company that connects fans with celebrities in film, TV, music and sports." That is in line with how the company is described on CrunchBase, https://www.crunchbase.com/organization/whosay. What do you think? Thanks again for all your help, Nightscream. JNorman704 (talk) 23:59, 30 July 2015 (UTC)

Okay, I've edited the article to indicate New York as the main headquarters. I also added a specification of the New York Times Building in Manhattan.

However, I don't think that the CrunchBase description is very formal in its wording (and therefore, in keeping with WP:TONE), nor do I think that "media company" is as descriptive as "American magazine and social media service for celebrities", since the latter gives more specific detail to the reader. However, I added the phrase "and their fans" to "celebrities", to indicate the connection between the two (the phrase "social media service" does the rest). I also changed "magazine" to "digital magazine". Nightscream (talk) 00:16, 31 July 2015 (UTC)

Thanks again for your help, Nightscream. Wondering if we could try "American social media platform for celebrities" instead of "American digital magazine and social media service" etc.? That seems like a more straightforward way to explain what they do. In any event, would love to get rid of "digital magazine" as it doesn't really describe what the company is. Again, really appreciate your help on this! JNorman704 (talk) 01:02, 31 July 2015 (UTC)

Hi Nightscream. Wanted to see what you thought of changing the WhoSay description to something along the lines of "American social media platform for celebrities," to simplify it and make it more reflective of what the company does (it's not really a magazine). What do you think? As always, I greatly appreciate your help. JNorman704 (talk) 00:31, 4 August 2015 (UTC)

Okay, I looked through the sources, and for some reason, I couldn't find the phrase "digital magazine" in them, even though I know that I wouldn't have used that wording had it not appeared in the sources. (Perhaps the "magazine" came from the site's About page, and I added "digital" later to clarify that it wasn't a print magazine.) In any event, I removed it, so it now says that it is a "social media service and branding platform for celebrities and their fans". Nightscream (talk) 15:00, 4 August 2015 (UTC)

Thanks so much Nightscream! I appreciate your help. JNorman704 (talk) 23:59, 4 August 2015 (UTC)

References