Talk:Voice of the customer/Archives/2017
Latest comment: 7 years ago by Northamerica1000 in topic Sources
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Sources
Below are some sources that can be used to improve and expand this article. North America1000 09:48, 21 May 2017 (UTC)
- Acquiring, Processing, and Deploying: Voice of the Customer. CRC Press.
- Satisfaction: How Every Great Company Listens to the Voice of the Customer. Penguin.
- Listening to the Voice of the Customer. Purdue University Press.
- Voice-of-the-Customer Marketing. McGraw Hill Professional.
- The Service-dominant Logic of Marketing: Dialog, Debate, and Directions. Chapter 8. Routledge.
- Developing New Services: Incorporating the Voice of the Customer Into Strategic Service Development. ASQ Press.
- The Voice of the Customer. Marketing Science.
- Seeing the voice of the customer: Metaphor-based advertising research. Journal of Advertising Research.
- 'Voice of the Customer. Journal of Clinical Engineering.
- Marketing online banking services: The voice of the customer. Journal of Financial Services Marketing.
- Voices Into Choices: Acting on the Voice of the Customer. Oriel Incorporated.
- The Voice of the Customer in Product Development (4th Edition). Multimedia Pub