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This article should not be speedily deleted for lack of asserted importance because Susan is a popular speaker in her field. Her book 100 things every designer needs to know was the #1 best selling book in the Web Design category on Amazon.com. It currently is sitting at #2081 on the best seller list http://www.amazon.com/Things-Designer-People-Voices-Matter/dp/0321767535/ref=sr_1_1?ie=UTF8&qid=1341461567&sr=8-1&keywords=weinschenk and has been higher (that is higher than the Audacity of Hope by Barack Obama, BTW, AND higher than the first Twilight Book).
