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Latest comment: 4 years ago1 comment1 person in discussion
Since only two sentences of the article apply to uses outside of the automotive industry, it makes sense to rename this article Rebranding (automobile). This article deals emphasizes (poorly, as it is currently written) the marketing strategy over the actual process.
Latest comment: 1 year ago1 comment1 person in discussion
A google search turns up a lot of references to employees transitioning to a new employer while remaining at their current position. Use in the auto industry is a distant second. The term is also used in the computer industry, and presumably others, forbre-labeling products source from another company. Peter Flass (talk) 18:31, 20 October 2022 (UTC)Reply
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