History edit
. . .
Qapital later introduced the app into the US market with a different design in 2014 and started focusing exclusively on the US market.[1] The app was re-designed to focus on building savings rather than managing personal finances.[1] Qapital partnered with financial software firm Plaid and financial processing technology firm Social Money and launched in the US in early 2015. The Swedish version shut down in April 2015. The app was initially restricted to the iOS platform, but an Android version was released at the end of 2015.[2][3][4]
Shortly after its US launch, Qapital invited psychology professor Dan Ariely to join its team as its "chief behavioral economist".[5] He uses the app's database to conduct research into behavioral economics and Qapital in turn uses Ariely's research in design and programming decisions.[6][7] In 2017, Qapital added checking and debit card services to the app.[1]
Concept and features edit
Qapital is a free personal finance app for iOS and Android devices, intended to encourage its users to save money.[8] Qapital directs each of its users to set savings goals, then automatically transfers money from their checking account to an account for savings, when a rule established in the app is met.[2][9] It uses the "if this then that" (IFTT) rule-based web-service.[8] For example, one rule could be that if a user purchases a cup of coffee, then the app will round up the charge to the nearest dollar and deposit the difference into savings.[9] Users connect their bank accounts to Qapital, so it knows when purchases are made.[8] When a rule is met, money for savings are transferred to a Qapital account operated in partnership with Lincoln Savings Bank.[1]
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References edit
- ^ a b c d Lawler, Ryan (August 3, 2017). "Savings app Qapital now offers a checking account and debit card". TechCrunch. Retrieved August 7, 2017.
- ^ a b Lumb, David (June 1, 2015). "Qapital Wants To Help Millennials Save Money". Fast Company. Retrieved 2016-05-07.
- ^ Shieber, Jonathan (April 17, 2014). "Financial Management App Developer Qapital Launching To Challenge Mint.com". TechCrunch. Retrieved 2016-05-10.
- ^ Novellino, Teresa (June 5, 2015). "Qapital wants millennials to play little games with themselves to save money". New York Business Journal. Retrieved 2016-05-10.
- ^ "Qapital Puts Psychology Into Your Savings". Forbes. January 17, 2017. Retrieved April 22, 2017.
- ^ Entis, Laura (October 13, 2015). "How This Famous Behavioral Economist Is Trying to Help People Solve Their Most Common Money Problems". Entrepreneur. Retrieved 2016-05-07.
- ^ Anderson, Jenny (November 6, 2015). "The Savings App Designed by a Behavioral Economist". The Atlantic. Retrieved 2016-05-10.
- ^ a b c Wong, Kristin (May 11, 2016). "Qapital Boosts Your Savings Goals With the Power of Automation". Two Cents. Retrieved 2016-05-13.
- ^ a b Duffy, Jill (October 21, 2015). "Qapital (for iPhone)". PC Magazine. Retrieved 2016-05-07.
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External links edit
[[Category:Mobile applications]] [[Category:IOS software]] [[Category:Personal finance]] [[Category:Mobile software]] [[Category:Android (operating system) software]] [[Category:Behavioral finance]]