Talk:Market segmentation/Archives/2019

Adding Illustrative examples

The section should include indicative examples only. It is not intended to become an exhaustive listing of all countries used in segmentation, but rather, a list of the more commonly known examples or the leading examples used in geographic segmentation. One danger of adding another country to a listing is that other editors will respond by adding their own favourite countries and the list will grow to the point where it becomes excessively long and contains an inappropriate level of detail. This happened recently with the article on Marketplaces where the definition and the etymology of the term was discussed in more than 20 languages, with more new languages being added every other month, and resulted in an excessively long section. The entire section became unwieldly, lacked focus and disrupted the flow of the section. It was all ultimately deleted, after concerns were raised on the talk page. The indicative examples selected for the relevant passage in Market segmentation were not randomly selected. Instead, they were biased towards English speaking countries (after all, it is an English Wikipedia) OR were selected because they were countries that had large populations OR had some link to the history of segmentation (as is the case for Germany and France which the history section in the article points out had developed very early forms of modern segmentation). All non-English speaking countries in the list had populations exceeding 65 million, and all countries in the list had populations 35 million+ regardless of the language spoken. For instance, Australia and New Zealand, were not included, because although they are English speaking, both have relatively small populations. When indicative examples are used, ideally 6-8 items should be listed -but an absolute upper limit is a maximum of 10 items. Any more than that creates problems for readers who cannot hold much more than 7-8 bits of information in short term memory. Consequently, longer lists create a distraction, lead to selective perception and contribute to problems processing the global meaning of a passage. Sometimes, less is more. 175.32.56.121 (talk) 02:55, 1 June 2019 (UTC)