Talk:Market penetration

Latest comment: 9 months ago by Cthombor in topic Cleanup

Demertis and mertis

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what are the demertis and mertis of market penetration —Preceding unsigned comment added by 65.190.88.74 (talk) 13:15, 2 October 2005 (UTC)Reply

More about the level of market penetration as a metric?—Preceding unsigned comment added by 202.78.149.115 (talk) 01:43, 1 November 2006 (UTC)Reply

Cleanup

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These random quotes thrown in here look very amateurish. This article needs work. R. fiend (talk) 18:59, 2 January 2012 (UTC)Reply

I agree, this article is a mess. I see a wobbly definition under "Definition". I also see a more careful definition under "Construction" -- which is sourced to a 2010 textbook and also to a dysfunctional URL. Neither definition is congruent with the one for "Market penetration" which appears at Penetration: "the degree to which a product or service is known and/or used". I'm thinking this might be a contested term within the marketing community?? I have *no* expertise in that area so I'll leave this mess to others to sort out!

There is a "Marketing Accountability Standards Board" which is advocating the use of the definitions and measures found in the "Construction" section of this page, see https://themasb.org/projects/current/universal-marketing-dictionary/. — Preceding unsigned comment added by Cthombor (talkcontribs) 01:00, 9 January 2024 (UTC)Reply