Talk:LD (cigarette)
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LD was first launched in Russia in 1999 [2] , and was bought in 2000 by the UK-based Gallaher Group [3], which in turn was acquired by Japan Tobacco International (JTI) in 2007 [4][5].
In 2016, JTI announced it would introduce the LD brand on the United States cigarette market with the Red, Silver, and Menthol (Green) varieties [2]. The brand would become a discount brand and would have a $2.81-a-pack price tag [2]. It aimed to challenge discount brands such as L&M, which cost $3.69, and Pall Mall which cost $3.49 [2]. LD was introduced in North Carolina and South Carolina to act as a test market, later expanding into several other states in the United States [1][2][6][7][8][9][10].
The brand is now manufactured in multiple locations around the world and is available in more than 50 countries [11]. 89.217.29.229 (talk) 13:31, 17 July 2024 (UTC)