Talk:Key opinion leader

Latest comment: 4 years ago by Newslinger in topic Merge Request

Merge Request edit

This is a specific marketing term, it should say as much at the beginning. I don't think it needs to be merged with the other page, but each page should cite the other. It should also be mentioned that this is a marketing term for what is commonly known as a "trend setter" Fathomablereason (talk) 15:26, 11 May 2018 (UTC) Fathomable ReasonReply

When I hear the phrase, it's usually a physician talking about the potential benefits of a new treatment, not a Net celeb advising me on handbags. —Tamfang (talk) 01:22, 31 May 2018 (UTC)Reply

It seems to be same as Opinion_leadership. —Tiger3018 03:32, 2 February 2019 (UTC)Reply

KOL is just the Hong Kong specific term for "influencer". Eg an instagrammer or YouTube star is called a KOL 182.239.85.197 (talk) —Preceding undated comment added 10:27, 2 February 2019 (UTC)Reply

The text as it stands is more about marketing, so merging the content to Influencer marketing seems the best way forward; so, suppport. As to where the redirect should then go is another matter (perhaps then worth reviewing the current links); perhaps a hatnote or two will help to link/disambiguate the topics. Klbrain (talk) 16:49, 4 June 2019 (UTC)Reply
  Done. Merged into Influencer marketing. — Newslinger talk 11:14, 22 June 2019 (UTC)Reply