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A fact from Fukuppy appeared on Wikipedia's Main Page in the Did you know column on 10 December 2020 (check views). The text of the entry was as follows:
Latest comment: 3 years ago13 comments3 people in discussion
The following is an archived discussion of the DYK nomination of the article below. Please do not modify this page. Subsequent comments should be made on the appropriate discussion page (such as this nomination's talk page, the article's talk page or Wikipedia talk:Did you know), unless there is consensus to re-open the discussion at this page. No further edits should be made to this page.
Reviewed: This is the last of my five "free" DYK submissions.
Comment: The {{orphan}} tag should hide automatically on 1 December 2020; I haven't been able to think of any link-in which wouldn't be an unjustified shoehorn. (UPDATE - now de-orphaned. Narky Blert (talk) 21:13, 28 November 2020 (UTC))Reply
Overall: Hook is very catchy. New enough: Created 22 November nominated 289 November. Long enough: 2004 readable prose characters. Hook cited: Hook is and referenced in the article. Neutral: no problem here. Inline citations: Very well referenced. Copyvio: Earwig's tool used, no copyvio detected however violation probability is affected by a verbatim quote. QPQ: not required. ~ Elias Z. (talkallam) 07:42, 30 November 2020 (UTC)Reply
Hi, this is a cute hook, but we don't put names on the main page that don't have a Wikipedia link. Could you write a stub for the company? Yoninah (talk) 14:37, 3 December 2020 (UTC)Reply
@Yoninah: I don't think I could get them through WP:CORPDEPTH and WP:GNG. The references in the Japanese article ({{ill}}-linked in para 2) are thin, and I'd guess the history (which goes back to 1951) was taken from the company's website. A search on the Japanese name フクシマガリレイ turned up a fair amount of financial stuff; a search on the English name mainly turned up this incident. I get the impression of a major player well-known in the trade, but not a household name; not surprising considering the business they're in. This self-description looks fair, but isWP:SELFPUB. A stub based around Fukuppy would be WP:UNDUE, and unfair.
I'd be happy to omit the company name from the hook. The link I just posted says that they can "respond to unlikely events immediately". I couldn't say this in the article, because none of the sources does - but their response to this potential PR disaster strikes me as having shown just that, and been exemplary. It must have been hugely embarrassing (and I imagine their branding consultants got a bollocking).
How about ALT-1, ... that a Japanese refrigeration manufacturer launched its corporate mascot under the name Fukuppy?
@Yoninah: Thank you for pointing this out; I didn't know about this rule. I agree that a stub for the company would do the job; I believe that the notoriety of the mascot incident alone is enough to save it from deletion. I'd also stick with Alt0. @Narky Blert: please ping me when you make a decision. ~ Elias Z. (talkallam) 12:16, 4 December 2020 (UTC)Reply