Talk:Foodland Ontario

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Food and drink Low‑importance

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~~smoct1979~~

As an employee of the company, I have reviewed this Wikipedia pages and made changes. Then I read that I would be creating a COI by doing so and removed my changes. Below are the edits I would like to propose for this page. Could someone please review them? I also need the new logo reflected in this page. Can anyone do that for me?

Foodland Ontario, promotes local food in the Canadian province of Ontario. The program has been part of the government of Ontario's Ministry of Agriculture, Food and Rural Affairs since 1977.

Foodland Ontario’s goal is to encourage shoppers to buy more Ontario food. To get the message out, Foodland Ontario promotes the benefits of Ontario food, works with farmers and food producers and does consumer research to track the success of the brand.

Foodland Ontario's advertising efforts include television ads, billboards, transit advertising, and online ads designed to encourage consumers to seek out and buy more Ontario foods.

The slogan and jingle "Good Things Grow in Ontario" were first used in the early 1980s and were revived as part of a nostalgia campaign in 2006.

Foodland Ontario promotes produce (fruits and vegetables), as well as meat, dairy, eggs and specialty items such as honey and maple syrup.

One of the main objectives of the program is to maintain consumer intent to purchase (Ontario) over 80%, helping Ontario producers to maximize their market share.

To achieve its market objective, Foodland Ontario communicates the benefits of Ontario food. Its main objectives include encouraging consumers to buy Ontario food as a way to support Ontario farmers and the Ontario economy. It also works with producer organizations and industry stakeholders.

The target audience for Foodland Ontario's advertising and promotional efforts is Ontario's "principal grocery shoppers," the person in the family who is the main household food shopper or who shares that responsibility equally with another adult family member. typically, principal grocery shoppers are 24-54+ and about 70% women to 30% men.

Foodland Ontario is an Ontario government initiative which has, for more than 30 years, promoted food grown in the province. The program has a strong level of recognition with the public.

The short answer is "NO". The long answer is "none of this is sourced, so NO". Have a good day, sir. 99.231.241.146 (talk) 22:47, 25 May 2011 (UTC)Reply

Citations

Latest comment: 9 years ago1 comment1 person in discussion

I've tried to update this article with as many citations as I could find from the Ministry and Foodland. More citations are needed in the general section to verify the information presented. The article could probably be expanded more to discuss the goals and history of the program if appropriate citations could be found. Kilgore89 (talk) 03:22, 21 August 2015 (UTC)Reply

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