Talk:Dolls Kill

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Content update proposal: Dolls Kill has added a new doll line and has a new deal to revive Delias, the popular 90s fashion brand.

Disclosure: I'm a freelance writer who has been hired by Dolls Kill to develop proposed changes to the site. Using nonmarketing language and sourced from reliable publications: LA Times, InStyle, Elle, etc.

Here are the proposed changes:

Add these sources: LA Weekly https://www.laweekly.com/arts/retail-meets-rave-dolls-kill-opens-new-la-superstore-9813054

Apparel News https://www.apparelnews.net/news/2018/aug/16/dolls-kill-los-angeles-fairfax-ave/

LA Times http://www.latimes.com/fashion/la-ig-retail-happenings-20180906-story.html

Racked https://www.racked.com/2017/8/21/16169226/dolls-kill-clothing-festival-style

Elle: https://www.elle.com/fashion/trend-reports/a24532119/delias-catalog-returns/]

InStyle https://www.instyle.com/news/delias-relaunch-dolls-kill-collection

Vox https://www.vox.com/the-goods/2018/11/2/18051852/delias-by-dolls-kill)

Under “History” change the spelling of Shoddy’s name:

History Dolls Kill was co-founded in 2011 by Shaudi Lynn Farahi, a former DJ who went by the stage name DJ Shoddy Lynn,

Under “In the summer of 2017 Dolls Kill opened its first pop-up shop in San Francisco's Haight-Ashbury.[13]” add this line:

The following summer, Dolls Kill opened a 6,000-square-foot flagship location at 415 N. Fairfax in Los Angeles.[21] The store is located on a street called the Rodeo Drive of streetwear.[22] The store is designed to feel like “a night club that's also shoppable."[21][23]

Collections At the core of Dolls Kill’s quirkiness are the “dolls” it promotes. Each doll represents different iterations of styles. [SOURCE Racked] Dolls Kill features six collections represented by a model who embodies the style of the collection's theme:[19][20][Source LA Times]

Coco is a highly active fembot whose array is pure millennial pink and sassy novelty tees. [SOURCE Racked]. She is a shot of girl power in a confidently classic package. [Source DK website]

Kandi is a rave queen and counter culture connoisseur. [Source: LA Times, Source: DK website] She is a child of EDM, always dripping with color, whose clothing includes plenty of rainbows, sequins, and lights. [SOURCE Racked]

Mercy is dangerously dark and loves all things leather and her clothing is all-out goth style. [SOURCE Racked] [Source LA Times] Her interests include the dark arts, heavy spells and bad vibes. [Source: DK website]

Willow is the brand’s quintessential free spirit with a laid-back style and eye for the finest grass in town, who wears festival attire year-round. [SOURCE Racked] [Source: LA Times] She is a full-throttle free spirit. [Source: DK website]

Darby has a vicious and bawdy demeanor. [Source: DK website] She’s a punk who will steal your shit and shred it to bits, and her style is grunge meets rock. [SOURCE Racked]

Mia is selfie-savvy with a street aware collection that’s thoughtfully provocative. She is queen of minimalism and perfection. [Source: DK website]

Buying Model Christina Ferrucci, formerly of Nasty Gal [link to Nasty Gal Wiki: https://en.wikipedia.org/wiki/Nasty_Gal] is buying director at Dolls Kill and helped develop in-house brands for the company with co-founder Shaudi Lynn. [Source: LA Times] Moving to in-house brands pivoted Dolls Kill from buying wholesale to in-house design. [SOURCE Racked]

The company’s five in-house brands include Club Exx, Current Mood, Sugar Thrillz and Widow, which correspond to different music scenes such as rave and goth. [Source: Apparel News] It’s most recent brand, Poster Grl, launched in July 2017, and is a streetwear brand that looks like the styles of Kanye West and Kylie Jenner [Sources: Racked, and Apparel News]

In addition, Dolls Kill sells over 400 independent labels including Doc Martens, I.AM.GIA and Lazy Oaf [Source: Apparel News]

In 2018 Dolls Kill licensed the dELiA*s [link to Delias on Wiki] name and released a limited edition collection leaning hard on '90s nostalgia. [source: InStyle https://www.instyle.com/news/delias-relaunch-dolls-kill-collection] Each piece is a nod to the '90s look and the original dELiA*s catalog. [SOURCE business insider]

The throwback hits include a vinyl rainbow miniskirt, striped skater knitwear, and colorful butterfly clips. [source: elle: https://www.elle.com/fashion/trend-reports/a24532119/delias-catalog-returns/] Also featured are flower prints, baby tees, chokers, rainbow socks, platform Mary-Janes and minis with the dELiA*s brand’s asterisk as a zipper pull. [source: InStyle https://www.instyle.com/news/delias-relaunch-dolls-kill-collection] Some pieces, like a yellow-and-blue butterfly sweater, are replicas of items found in the dELiA*s catalog. {source: Vox https://www.vox.com/the-goods/2018/11/2/18051852/delias-by-dolls-kill)

17:22, 20 November 2018 (UTC) MzLange

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