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This article is within the scope of WikiProject Marketing & Advertising, a collaborative effort to improve the coverage of Marketing on Wikipedia. If you would like to participate, please visit the project page, where you can join the discussion and see a list of open tasks.Marketing & AdvertisingWikipedia:WikiProject Marketing & AdvertisingTemplate:WikiProject Marketing & AdvertisingMarketing & Advertising articles
Latest comment: 15 years ago1 comment1 person in discussion
You made a comment about Demand Generation not being different from Marketing, and it's worth a clarification. Marketing is a very broad term that encompasses everything from branding, advertising, and promotion to product strategy, pricing, and merchandising. Demand Generation, is the subset of marketing (usually in business to business) that focuses on more tactical campaigns that generate leads for a field sales team. It is a market space that is relatively new, perhaps 5 to 10 years old, and does not have a Wikipedia entry yet. It's a term that is recognized by industry analysts like Forrester, Aberdeen, Sirius Decisions, etc, so I do feel it warrants a separate entry from Marketing.
Since branding, advertising, promotion, product strategy, pricing, and merchandising all have the goal of generating demand, I'm skeptical about the specificity of this designation! Anyway, since a deletion discussion is in effect, the place to most effectively make your thoughts known about the nomination is on the discussion page, Wikipedia:Articles for deletion/Demand Generation. —Largo Plazo (talk) 23:39, 22 December 2008 (UTC)Reply
