This article was nominated for deletion on 4 February 2019. The result of the discussion was no consensus.
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This article should not be speedily deleted for lack of asserted importance because the individual is the most popular Tumblr user in all of Europe. While there is plenty to argue what constitutes an 'internet celebrity' it seems strange to include many ESports players, Viners, and YouNowers - when Tumblr is far more popular...and including one of the most popular users makes a lot of sense. Worst case scenario I can get better references. Furthermore, a New York Times article on Tumblr culture referencing him is due to be out in five days and will be added quickly upon release as a reliable source.