Talk:Dancer Fitzgerald Sample

Needs expansion

More work needs to be done on this article. —Preceding unsigned comment added by 1779Days (talk • contribs) 07:48, 3 May 2009 (UTC)

Really ?-Sticks66 11:11, 1 December 2010 (UTC)

Really. Particularly in the early history as B-S-H, which was one of the top agencies of the late 1930s and early 1940s. For example, the 1939 Broadcasting Yearbook says that B-S-H was the top agency for billings on the major radio networks, with just over $9 million. In 1943, H.M. Dancer was the president of B-S-H. (For what it's worth, J. Walter Thompson was number two and Young & Rubicam was number three.) 121a0012 (talk) 07:40, 26 November 2011 (UTC)

B-S-H history

All the sources I have looked at are clear that B-S-H was wound up and DFS started as a new company (and a corporation, whereas B-S-H seems to have been a partnership), so technically they should have separate articles. However, given the paucity of sources for early B-S-H activities, and the fact that both the new company and the press seem to have treated DFS as the true successor to B-S-H (and, notably, not Blackett's or Hummert's firms), it seems reasonable to leave it integrated here for now. 121a0012 (talk) 23:16, 27 February 2022 (UTC)

Named partners

I spent some time today trying to find more information on the firm's named partners, to see what reliable sources there might be for biographical articles about them. Unfortunately, the pickings were quite slim. J.G. Sample is mentioned frequently in the society column of the Chicago Tribune in the 1940s, and there is a 1980s New York Times travel article about Naples, Florida where he was a developer after leaving the advertising business, but no obituaries that I can find and few details about his career. H.M. Dancer is even more of a mystery, and nearly impossible to search for. Clifford Fitzgerald has a Times obit, published April 11, 1987, which mostly goes over details already mentioned (and better sourced) in this article — it doesn't even say when he retired. (It does say that he was "chairman emeritus" of DFS Dorland Worldwide at the time of his death, age 83.) Online access to Ad Age, where one might expect to see more information about the company and its founders, only goes back to 1986 in my library, so I think I'm at a rather disappointing dead end. 121a0012 (talk) 23:37, 27 February 2022 (UTC)