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Cinemark wasn’t showing films from partners before? What were they doing?
The article reads: “In May 2021, Cinemark struck agreements to show films from some of its major Hollywood studio partners, including Warner Brothers, Walt Disney, Paramount, and Sony. The goal of the move is to establish how long movies will play in theaters before being available for home video.”
This wording misleads or doesn’t make sense in this context.
If they struck a novel deal, then the fact that it is new should be pointed out along with some detail, even if minor, about how what in that deal establishes this.
As it reads now, it says that agreements were made to show films from some of its partners and raises these questions: 1) How does a deal to show films establish how long movies will play? Doesn’t a deal to establish how long movies will play do that? 2) Were they showing movies wildcat-style with no agreements before? 3) They struck agreements to show films from SOME of their major partners…what’s going on with the major partners they are NOT showing films from? If they are not showing films from them, what is this partnership doing for either side?
I read the reference, and honestly the bit outside of the paywall isn’t written well, so I can see some of the confusion. But we’re not better off by passing along that confusion to the article’s readers.