Talk:Buying center

Business Mid‑importance

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Marketing & Advertising Mid‑importance

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Involvement of top management

Latest comment: 13 days ago2 comments1 person in discussion

I would question whether top management are necessarily involved in every buying center, although I appreciate they would be involved in the most significant and strategic purchasing decisions being made by businesses. There is certainly no "of course" about it. What does the relevant literature say about the involvement of organisations' top tier of management in their buying centers? BobKilcoyne (talk) 04:01, 9 September 2024 (UTC)Reply

Resolved this query: changed "of course" to "in some cases". BobKilcoyne (talk) 04:57, 5 October 2024 (UTC)Reply

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