Talk:Advertising slogan/Archives/2018

Time for an Update

I will be working on updating this article over the coming months, but for now I wanted to share my potential bibliography with fellow Wikipedians for reference. If anyone has any advice to expand or edit my bibliography, please let me know! Moving ahead, I want to clean up the citations (for example, the phrase "a function slogan usually" has four citations, with one linking to the Department of Agriculture), organize the content, and provide greater contextual background regarding the purpose, evolution, and impact (both societal and corporate) of advertising slogans.

Bibliography

Bernstein, Herbert B. "SLOGANS." American Speech, vol. 3, no. 5, June 1928, p. 353. EBSCOhost, proxyau.wrlc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=cms&AN=9943750&site=ehost-live&scope=site.

Bradley, Samuel D. and Robert Meeds. "Surface-Structure Transformations and Advertising Slogans: The Case for Moderate Syntactic Complexity." Psychology & Marketing, vol. 19, no. 7/8, Jul/Aug2002, pp. 595-619. EBSCOhost, proxyau.wrlc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=cms&AN=11579433&site=ehost-live&scope=site.

Caleffi, Paola-Maria. "The 'Hashtag': A New Word or a New Rule?." SKASE Journal of Theoretical Linguistics, vol. 13, no. 2, June 2015, pp. 46-69. EBSCOhost, proxyau.wrlc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=cms&AN=108287626&site=ehost-live&scope=site.

Callary, R.E. "The Literalization of Idioms." American Speech, vol. 45, no. 3/4, Fall/Winter70, p. 302. EBSCOhost, proxyau.wrlc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=cms&AN=9702858&site=ehost-live&scope=site.

Dotson, Michael J. and Eva M. Hyatt. "A Comparison of Parents' and Children's Knowledge of Brands and Advertising Slogans in the United States: Implications for Consumer Socialization." Journal of

Marketing Communications, vol. 6, no. 4, Dec. 2000, pp. 219-230. EBSCOhost, doi:10.1080/135272600750036346.

Head, David. "Advertising Slogans and the 'Made-In' Concept." International Journal of Advertising, vol. 7, no. 3, July 1988, pp. 237-252. EBSCOhost, proxyau.wrlc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=cms&AN=11896162&site=ehost-live&scope=site.direct=true&db=cms&AN=83882807&site=ehost-live&scope=site.direct=true&db=cms&AN=99823559&site=ehost-live&scope=site.

"Introduction." Velvet Light Trap: A Critical Journal of Film & Television, no. 50, Fall2002, p. 1. EBSCOhost, proxyau.wrlc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=cms&AN=8710762&site=ehost-live&scope=site.

Kelly, Lai Haiyan. "Critical Metaphor Analysis of Cosmetics Metaphorical Advertising Slogans." Cognitive Linguistic Studies, vol. 3, no. 1, Jan. 2016, pp. 134-150. EBSCOhost, doi:10.1075/cogls.3.1.07hai.

Mahlknecht, Johannes. "Three Words to Tell a Story: The Movie Poster Tagline." Word & Image, vol. 31, no. 4, Oct-Dec2015, pp. 414-424. EBSCOhost, doi:10.1080/02666286.2015.1053036.

Miladi, Lidia. "Amplification De La Mise en Relief Dans Les Slogans Publicitaires À L’Aide D’Adverbes Intensifs." ["Advertising slogans and intensive adverbs"]. Synergies Pologne, no. 13, Jan. 2016, pp. 41-53. EBSCOhost, proxyau.wrlc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=cms&AN=121026542&site=ehost-live&scope=site.

Mitchell, Vincent-Wayne, et al. "Social Uses of Advertising." International Journal of Advertising, vol. 26, no. 2, May 2007, pp. 199-222. EBSCOhost, proxyau.wrlc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=cms&AN=24997138&site=ehost-live&scope=site.

MOERAN, BRIAN. "Advertising Sounds as Cultural Discourse." Language & Communication, vol. 4, no. 2, Apr. ROUBAL, Ondřej. "Sociology of Branding: "Just Do It" in the "No Limits" World." Communication Today, vol. 8, no. 1, Apr. 2017, pp. 40-51. EBSCOhost, proxyau.wrlc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=cms&AN=122620711&site=ehost-live&scope=site.1984, pp. 147-158. EBSCOhost, proxyau.wrlc.org/login?url=http://search.ebscohost.com/login.aspx?

Rumšienė, Goda. "Intercultural Communication and Advertising: Translation and Adaptation of Advertising Slogans." ["TARPKULTŪRINIS BENDRAVIMAS IR REKLAMA: REKLAMINIŲ ŠŪKIŲ VERTIMAS IR ADAPTAVIMAS"]. Language in Different Contexts / Kalba Ir Kontekstai, vol. 5, no. 1, Jan. 2012, pp.149-155. EBSCOhost, proxyau.wrlc.org/login?url=http://search.ebscohost.com/login.aspx?

Yalch, R. F. "Memory in a Jingle-Jungle: Music as a Mnemonic Device in Communicating Advertising Slogans." Journal of Applied Psychology, vol. 76, no. 2, 01 Jan. 1991, pp. 268-275. EBSCOhost, proxyau.wrlc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=cms&AN=CAX0150030000712&site=ehost-live&scope=site.

Bienfaisance (talk) 01:19, 22 February 2018 (UTC)