Strandbags is an Australian and New Zealand retailer of handbags, wallets, luggage, backpacks and other personal accessories.[1]

Strandbags
IndustryRetail
Founded1927
Headquarters,
Area served
Australia, New Zealand
ProductsHandbags, personal accessories
OwnerMichael Lewis
ParentStrandbags Group
Websitestrandbags.com.au
strandbags.co.nz

The chain has over 234 stores around Australia.[2]

It also has 26 stores in New Zealand,[3] including 10 in Auckland.[4]

History edit

In September 2019, Strandbags opened a new larger concept flagship store at Melbourne's Chadstone Shopping Centre, as part of a strategy to expand the size of major stores.[5] It was one of a number of new stores to open in the mall.[6]

In October 2019, Strandbags owner Michael Lewis invested $8 million in direct-to-consumer luggage brand July.[7]

During the start of the COVID-19 pandemic in Australia and COVID-19 pandemic in New Zealand, stores closed for at least six weeks.[8]

In August 2020, Scentre Group locked out some Strandbags stores over a rental dispute.[9] The decision affected stores at Westfield centres in Australia.[10] The dispute was resolved and the stores were allowed to reopen.[11]

In May 2021, the New Zealand Commerce Commission laid charges against Strandbags under the Fair Trading Act 1986, accusing it of misleading consumers about discounts.[1] The Commission accused the company of marketing discounts against a regular price that had never been used.[3] Consumer NZ alleged similar tactics were also used by other retailers;[12] the Commission warned other retailers against doing so.[13]

In October 2021, Strandbags relaunched its website following a four-month redevelopment process.[14] It followed the appointment of new Chief of Technology and Head of Online the previous year.[15]

References edit

  1. ^ a b Foxcroft, Debrin (27 May 2021). "Strandbags charged over discounting practices". Stuff. Stuff.
  2. ^ "Strandbags". strandbags.com.au. Strandbags Group.
  3. ^ a b "Strandbags charged over discounting practices". New Zealand Commerce Commission. New Zealand Government. 27 May 2021.
  4. ^ "Strandbags". strandbags.co.nz. Strandbags Group.
  5. ^ Blake, Dean (9 September 2019). "Strandbags unveils new store concept at Chadstone". Inside Retail. Octomedia.
  6. ^ "The new stores coming to Chadstone". Herald Sun. News Corp Australia. 4 September 2019.
  7. ^ McIlvaine, Heather (15 October 2019). "Strandbags owner invests $8 million in luggage startup". Inside Retail. Octomedia.
  8. ^ Jurd, Bradley (9 May 2020). "Bathurst Strandbags re-opens its doors after six-week closure". Western Advocate. Australian Community Media.
  9. ^ Khadem, Nassim (21 August 2020). "Westfield locks retailers out of stores as national retail sales rise 3.3 per cent". ABC News. Australian Broadcasting Corporation.
  10. ^ Andaloro, Sarina (20 August 2020). "Why more than 100 Australian fashion stores have closed indefinitely". Seven News. Seven West Media.
  11. ^ "Vicinity slaps Myer with lawsuit over unpaid rent at Melbourne flagship store". The Australian. News Corp Australia. 10 November 2021.
  12. ^ "Strandbags charged over discount claims". Consumer NZ. 28 May 2021.
  13. ^ Bhattarai, Rahul (17 November 2021). "Commerce Commission reminds retailers of fair sale practices as Black Friday and Christmas near". New Zealand Herald. New Zealand Media and Entertainment.
  14. ^ Crozier, Ry. "Strandbags re-platforms e-commerce under 'Project Future'". IT News. Next Media.
  15. ^ Bennett, Tess. "Strandbags bolsters technology team with two new senior hires". IT News. Next Media.

External links edit