Shwapno (pronounced [ʃɔpˈnoo̯]; transl. Dream) is a Bangladeshi supermarket chain owned by ACI Logistics Limited, a subsidiary of ACI Limited.[3][4][5] It was established in 2008 and has become the largest supermarket chain in Bangladesh,[6] with the highest number of outlets & 44% of market share in the Super Shops sector in Bangladesh.[6]
| Company type | Subsidiary |
|---|---|
| Industry | |
| Founded | 2008 |
| Founder | ACI Limited |
| Headquarters | Dhaka, Bangladesh |
Number of locations |  300+ outlets (2023) |
Area served | Countrywide in Bangladesh |
| Products |
|
| Services |
|
| Revenue | BDT 1,389 Crore (2022) |
| BDT 94.9 Lakh (2021) | |
| BDT 6 crore+ (2022) | |
Number of employees | 4,300 (2021) |
| Parent | ACI Limited |
| Website | www.shwapno.com |
| Footnotes / references [1][2] | |
History edit
Shwapno was founded in 2008 by ACI Limited.[7] The company uses big data and the Internet of things (IoT) to track inventory, manage supply chains, and provide personalised recommendations to customers.[8]
The first outlet of this company was located in Wari, Old Dhaka, named Fresh'n'Near. The outlets' sizes of Shwapno were from around 27 to 65 square meters in this year.[9]
In May 2010, Shwapno planned to establish 500 outlets in 70 countries by 2015 but later within 6 months by October 2010, the company stopped this expansion.[10]
By 2012, Shwapno had 30 outlets in Dhaka city, the highest number of outlets compared to the other supermarket chains.[11]
In June 2016, Shwapno was fined for selling rotten meat and fish, as well as selling products at higher prices.[12]
In 2017, the company declared that Shwapno was the first South Asian retailer to operate in accordance with the GLOBALG.A.P (Good Agricultural Practices) certification standards.[11] In April of this year, the company started online sales as an E-commerce in Bangladesh.[13]
In May 2018, Shwapno faced penalties for the sale of expired food items, tampering with weights, and maintaining unclean storage conditions for food products.[11]
In August 2018, Shwapno launched Shuddo, a chemical-free vegetable brand.[14]
In July 2019, Shwapno outlet in Dhaka was fined by the Directorate of National Consumers' Right Protection (DNCRP) for selling items at higher prices and for not displaying the date of production or maximum selling price on the labels.[15]
In April 2020, Foodpanda and Shwapno partnered to launch an on-demand grocery delivery service in Bangladesh.[16]
In February 2022, Shwapno became the first member of GLOBALG.A.P in the retail chain of the South-East Asian zone.[17][18][19]
In March 2023, Shwapno had around 300 outlets countrywide with 58 districts in Bangladesh and plans to expand its outlet by 10 times to 3000 within 2028.[4]
In a report published on 23rd April 2023 The Daily Star, one of the Bangladesh's prominent daily news paper stated, Swapno has lost in an around 1,600cr in 15 years, due to increasing cost.[20]
References edit
- ^ "Shwapno records highest turnover in its history". 11 May 2022.
- ^ "Shwapno sees operating profit finally". 25 November 2021.
- ^ Promoting Agrifood Sector Transformation in Bangladesh: Policy and Investment Priorities. World Bank Publications. 30 May 2021. ISBN 9781464816970.
- ^ a b "Shwapno targets massive expansion". 24 March 2023.
- ^ Research Handbook of Marketing in Emerging Economies. Edward Elgar. 28 April 2017. ISBN 9781784713171.
- ^ a b "An Economic Case For Reducing VAT Rate On Supershops - Future Startup". May 5, 2019.
- ^ "about us".
- ^ "Shwapno - Pioneering the Use of Technology in Superstores". 27 February 2020.
- ^ Restructuring of Food Retail Markets in Countries of the Global South: The Case of Emerging Supermarkets in Dhaka, Bangladesh. Springer. 7 April 2021. ISBN 9783658333157.
- ^ Restructuring of Food Retail Markets in Countries of the Global South: The Case of Emerging Supermarkets in Dhaka, Bangladesh. Springer. 7 April 2021. ISBN 9783658333157.
- ^ a b c Restructuring of Food Retail Markets in Countries of the Global South: The Case of Emerging Supermarkets in Dhaka, Bangladesh. Springer. 7 April 2021. ISBN 9783658333157.
- ^ "Agora, Shwapno, Meena Bazar, two other superstores fined in Chittagong". bdnews24.com.
- ^ "Going online with Shwapno". 6 October 2020.
- ^ Restructuring of Food Retail Markets in Countries of the Global South: The Case of Emerging Supermarkets in Dhaka, Bangladesh. Springer. 7 April 2021. ISBN 9783658333157.
- ^ "Swapno, Agora, Meena Bazaar fined". Swapno, Agora, Meena Bazaar fined | theindependentbd.com.
- ^ "Foodpanda launches service to deliver grocery from Shwapno". The Financial Express.
- ^ Desk, City (March 29, 2022). "Shwapno gets GLOBALGAP Certificate". The Daily Star.
- ^ "USAID DMD visits Shwapno's GLOBALG.A.P. accredited farmers in Jashore". The Business Standard. June 15, 2022.
- ^ "ACI Logistics Limited (Shwapno) Ready-to-Use V3". www.globalgap.org.
- ^ Habib, Ahsan (2024-02-04). "Shwapno's loss spirals to Tk 1,600cr in 15 years as finance cost gets heavier". The Daily Star. Retrieved 2024-04-23.