Shoptiques is an online marketplace for women’s clothing and home décor. The company was started by Harvard Business School graduate and former Goldman Sachs investment banker Olga Vidisheva.[1] Shoptiques also provides services such as photography, shipping assistance, and digital marketing.[2]

History

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Vidisheva spent her second year of Harvard Business School surveying over 800 boutiques to help her write the business plan for Shoptiques.[3] After graduation, she launched the site in the Spring of 2012 with 25 boutiques on the site.[4]

In November 2014, Shoptiques added its 1,000th boutique to the site.[5] In March 2015, the company released its mobile app.[6]

Business Model

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Shoptiques generates revenue based on commission, taking a percentage of each sale made on the site.[7] Each boutique curates its own selection of products on the site and customers can purchase products from multiple boutiques with a single checkout experience.[8]

References

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