Senova is a defunct automobile marque owned by the Chinese automaker BAIC Motor, itself a subsidiary of BAIC Group. It was launched in March 2012.
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| Product type | Automobile marque | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Owner | BAIC Motor | ||||||||
| Country | China | ||||||||
| Introduced | March 2012 | ||||||||
| Discontinued | 2020 | ||||||||
| Markets | China | ||||||||
| Website | Senova (in Chinese) | ||||||||
| Chinese name | |||||||||
| Simplified Chinese | 绅宝 | ||||||||
| Traditional Chinese | 紳寶 | ||||||||
| |||||||||
History
editAt the end of 2009, BAIC Group acquired the intellectual property rights to the Swedish car maker Saab's 9-3 and 9-5 models and related powertrain technologies in order to support the development of its own-brand vehicles.[1]
The first Senova production model, the Senova D20, a subcompact five-door hatchback, went on sale in China in March 2012.[2]
The production version of the Senova D70 made its debut at the 2012 Guangzhou Auto Show.[3]
In July 2019, Beijing Zhida X3 started pre-sale, and the word "Senova" was no longer used, but the letter "BEIJING" was used instead, indicating that the Senbao brand will soon withdraw from the market.[4] On May 15, 2020, BAIC Group announced the official launch of the "BEIJING" brand to replace the Senova brand.[5]
Products
edit_hatchback,_front_8.9.18.jpg)
The current Senova range comprises the following models:
- Senova D20, a subcompact five-door hatchback and four-door sedan[6]
- Senova D50
- Senova D60 (Discontinued in 2017)
- Senova CC (Discontinued in 2017)
- Senova D70 (formally Beijing Auto C70G)
- Senova D80 (Discontinued in 2017)
- Senova X25
- Senova X35
- Senova X55
- Senova X65 (Discontinued in 2017)
-
Senova D20 Hatchback -
Senova D20 Sedan -
Senova D50 -
Senova D60 -
Senova CC -
Senova D70 -
Senova X25 -
Senova X35 -
Senova X55 -
Senova X65
-
Senova D50 II -
Senova Zhidao -
Senova Zhida -
Senova Zhixing
_in_white,_front_8.11.18.jpg)
Concept cars
editA number of Senova concept cars were unveiled at the 2012 Auto China, including the C50E mid-sized sedan, the C60F executive sedan, the C90L luxury sedan and the C51X SUV.[7][8] Exclusively, the Concept 900 (S900) and the C90L are first prototypes of Italian design studio Fioravanti made for Senova.
-
The C51X -
The Concept 900 designed by Fioravanti
Sales
editThe Senova D20 sold 20,008 units from its launch in March 2012 to the end of the year.[9] It was the first Senova model on sale in the period.
References
edit- ^ "BAIC: Range of new models set for Beijing show". China Daily. 16 April 2012. Retrieved 10 February 2013.
- ^ "BAIC E-Series makes market debut". Gasgoo. 27 March 2012. Retrieved 10 February 2013.
- ^ "This Is The New Beijing Auto Senova D70 For China". Car News China. 17 April 2018. Retrieved 17 December 2020.
- ^ "绅宝品牌将退出市场 启用全新标识" [The Senova brand will withdraw from the market and adopt a new logo]. 新京报. 8 July 2019. Retrieved 19 April 2024.
- ^ "10分钟！BEIJING创造了史上最短的汽车云发布会，时间越短事儿越大" [10 minutes! BEIJING created the shortest car cloud conference in history. The shorter the time, the bigger the event.]. 凤凰网. 16 May 2020. Retrieved 19 April 2024.
- ^ "Beijing Auto E-series listed & priced in China". Car News China. 19 March 2012. Retrieved 10 February 2013.
- ^ "Beijing Auto at the Beijing Auto Show, the other concept cars". Car News China. 27 April 2012. Retrieved 10 February 2013.
- ^ "Beijing Auto C90L debuts at the Beijing Auto Show". Car News China. 25 April 2012. Retrieved 10 February 2013.
- ^ "BAIC Group's own brand sales weak". Gasgoo. 6 February 2013. Retrieved 10 February 2013.
External links
edit- Official website (in Chinese)