Sara Camposarcone (born February 12, 1996), also known as Sara Campz, is a Canadian stylist, designer, and social media influencer known for her embrace of outlandish, maximalist fashion.

Early life and education

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Camposarcone was born and grew up in Ancaster, Hamilton, Ontario.[1] She attended a Catholic high school and told Maclean's that she was "routinely sent to the principal’s office for breaking the dress code with colourful accessories or mismatched socks."[1] She graduated from Sheridan College in 2018 with a degree in visual merchandising arts.[2] She has a younger sister, Hanna, whom she sometimes features in her videos.[3]

Fashion

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Camposarcone describes her style as "playful, colourful, bold and nostalgic"[4] as well as "chaotic", "unhinged" and "joyful".[5] Her outfits incorporate a wide range of eclectic pieces, such as earrings in the shape of lettuce leaves or Teletubby boots.[6] Architectural Digest noted that "[a]n average outfit post from Sara might show her wearing a pink petticoat over bloomers, a cassette tape necklace, a strawberry purse, and a camo hat as the cherry on top."[7] She also makes some of her own accessories.[8]

Camposarcone identifies herself as a "sustainable maximalist",[6] and has stated that the vast majority of her wardrobe is purchased second hand.[9] She has cited designers such as Marc Jacobs, Betsey Johnson, John Galliano, Dame Vivienne Westwood and Iris Apfel as creative influences.[4]

Career

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Prior to the COVID-19 pandemic, Camposarcone worked in sales at a technology company.[10] She began to embrace an "exagerrated aesthetic" during the pandemic while working from home.[10] She created a TikTok account in June 2020, where she began sharing her outfits.[2] She later began a job in marketing at Cakeworthy, a clothing company.[10]

Camposarcone told Vogue Business in 2023 that her main source of income was her full-time content creation work.[11]

References

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  1. ^ a b Cyca, Michelle (15 June 2022). "How kidcore is bringing out TikTok's inner child". Maclean's. Retrieved 19 February 2024.
  2. ^ a b Kelly, Ryan (14 November 2022). "More is more: TikTok influencer Sara Camposarcone talks maximalist fashion". Sheridan College.
  3. ^ "Instagram".
  4. ^ a b Lautens, Annika (12 August 2022). "Sara Camposarcone's Chaotic Closet". FASHION Magazine.
  5. ^ "Canada's Best Dressed 2022: Taking sustainable fashion to stylish new heights". The Globe and Mail. 1 April 2022.
  6. ^ a b Hale, Rachel (19 July 2023). "The TikToker bringing sustainable fashion to Gen Z". POLITICO. Retrieved 18 February 2024.
  7. ^ Lawrence, Kelsey (26 July 2022). "The Weird Girl Aesthetic Is Dominating Fashion, But How Does She Live?". Architectural Digest. Retrieved 18 February 2024.
  8. ^ Franjulien, Marouchka (3 October 2023). "Maximalist Style Is Making a Comeback". Elle Canada. Retrieved 18 February 2024.
  9. ^ Ebrahim, Nadia (1 April 2022). "Meet The Kidcore Stylist Who's A "Sustainable Maximalist"". Refinery29. Retrieved 18 February 2024.
  10. ^ a b c Picard, Lia (19 January 2022). "For Some, the Pandemic Has Helped Them Find Their Style". The New York Times.
  11. ^ Schulz, Madeleine (16 January 2023). "TikTok's fashion creators forge ahead in face of potential US ban". Vogue Business.