Ruff 'n' Tumble is a Nigerian clothing brand that specialises in children's apparel[1] [2][3][4]
 | |
| Company type | Private company |
|---|---|
| Industry | Apparel |
| Founded | 1996 |
| Founder | Adenike Ogunlesi |
| Headquarters | , Nigeria |
Number of locations | 15 Stores |
Area served | Nigeria |
Key people | Adenike Ogunlesi |
| Products | Children's Clothing |
Number of employees | 150+ |
| Parent | Gatimo Limited |
| Website | http://www.ruffntumblekids.com/ |
History edit
Ruff 'n' Tumble was founded in 1996 when Adenike Ogunlesi needed pyjamas for her kids.[2][5][6] Already making clothes for women,[7] she decided to make the clothes with assistance from her mother, a dressmaker.[2] She initially used local materials including Ankara and Adire.[6] Production started and services were later expanded to other Nigerian families with kids. The clothing production (for children from the ages of 0 to 16), gradually progressed from her house (selling from the boot of her car) [2] to a location in Victoria Island, Lagos.[7] Ruff 'n' Tumble operates a ware house, factory, distribution[8] and has more than 50 employees.[2] It has also extended branches to Surulere in Lagos,[9] and Ikeja,[1] as well as, other Nigerian cities, including, Ibadan, Kano and Port Harcourt.[10] The Company has about 15 branch locations across the country.[8] Ruff 'n' Tumble also owns the brands "Trendsetters" and "NaijaBoysz"[2][9](a clothing range for young boys aged 8–16).[10][11] Ruff 'n' Tumble partnered with Nigerian Employers Consultative Association (NECA) and Industrial Training Fund (ITF) to help reduce unemployment in the country.[12]
References edit
- ^ a b Kemi Ajumobi. "Adenike Ogunlesi, leading contemporary kids clothing brand in Nigeria". Businessday. Retrieved December 24, 2014.
- ^ a b c d e f "building an African clothing empire Adenike Ogunlesi". Ventures Africa. Retrieved August 29, 2014.
- ^ "Ruff 'n' Tumble introduces promo for kids". Punch. Retrieved December 24, 2014.
- ^ Don Tudoran (2005). Democracy at Large: Listen to Africa.
- ^ "Government does not support the garment industry-Adenike Ogunlesi". The Punch. Archived from the original on November 30, 2014. Retrieved December 25, 2014.
- ^ a b "How we started Ruff 'n' Tumble by Mrs Ogunlesi". Daily Independent. February 1, 2013. Archived from the original on November 29, 2014. Retrieved November 28, 2014.
- ^ a b "Adenike Ogunlesi – Ruff N Tumble". Financial Freedom Inspiration. Archived from the original on November 22, 2014. Retrieved December 24, 2014.
- ^ a b "Adenike Ogunlesi". Summit Speakers. Retrieved November 28, 2014.
- ^ a b "Adenike Ogunlesi: Ruff 'n' Tumble". Houston Forward Times. Retrieved December 24, 2014.
- ^ a b "Advertisement Ruff 'n' Tumble introduces new brand "NaijaBoysZ" and opens new stores in Port Harcourt & Lagos". BellaNaija. Retrieved December 24, 2014.
- ^ "Adenike Ogunlesi". Open Africa. Archived from the original on 2014-12-26.
- ^ News Agency of Nigeria (December 3, 2014). "40 million Nigerians still unemployed". Nigerian Guardian. Archived from the original on December 25, 2014. Retrieved December 25, 2014.