Robot Galaxy was a mall-based retail and entertainment company that allowed children to build their own personalized robots. The Robot Galaxy brand included retail stores, an online virtual world, and a comic book series.[1]

Robot Galaxy
Company typePrivate
IndustryRetail
Founded2007
HeadquartersNew York, New York, U.S.
Key people
Oliver Mitchell, Ken Pilot
ProductsBuild-Your-Own Robots
Number of employees
~20
Websitewww.robotgalaxy.com

History

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Robot Galaxy was founded in 2007 by entrepreneur Oliver Mitchell and former retail executive Ken Pilot .[2] The first two stores opened October 2007; one in the Palisades Center in West Nyack, NY and the other in the Freehold Raceway Mall in Freehold, NJ. In November 2008, Robot Galaxy opened a store within Toys R Us Times Square .[3]

Retail

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The store experience allowed children to customize their own personal robots. Children began by picking a character from the comic book series and then choose from a variety of different motorized parts and accessories to construct a unique robot. Considering the number of robot parts to choose from, there were over a thousand possible robots.

Once activated, the robots have a USB connection that allowed robot owners to plug their robots into their computers, connecting to the Robot Galaxy virtual world.

Online virtual world

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The online virtual world provided a safe community for children to play games and battle with other robots. By playing games and collecting points, children can unlock new features on their robots.

Comic book series

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There are four comic books. The comic books explain the story of the Robot Galaxy, and include all robots available for sale in stores.

References

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  1. ^ "Robot Galaxy Blasts Off With New Retail Concept". Retail TouchPoints. 2008-04-11. Retrieved 2022-05-03.
  2. ^ "Boys Are Back For Retailers". New York Post. 2007-08-12.
  3. ^ "Robots invade Times Square".
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