Plecto is a business performance platform designed to help businesses get an overview of their performance metrics. The company was founded in 2012 in Aarhus, Denmark and operates worldwide.

Plecto
Company typePrivately held company
IndustryTechnology, Enterprise software
Headquarters
Denmark
Area served
Worldwide
Websitehttps://www.plecto.com

History edit

Plecto was founded by Kristian Houlberg Øllegaard and Steffen Bagge in 2012.

At the time, Kristian Houlberg Øllegaard was employed in a retention department in a local call center. Frustrated by having to manually keep track of sales and retentions, he decided to develop a software that could automate this process.[1]

Shortly after that, Kristian Øllegaard decided to leave his formal studies at the university and instead dedicate his time to Plecto.[2]

Funding edit

In 2014, investor and founder of Just-Eat, Jesper Buch, entered the company providing the first round of funding.[3] Two years later, in January 2016, the company was granted a loan from the Danish Growth Fund to implement their plans for growth.[4] Other investors include Jan Dal Lehrmann, co-founder of BilBasen, and CEO of Benjamin Media, who in 2017 invested in Plecto to further new expansion.[1]

Markets edit

As of March 2017, Plecto serves customers in 30 countries across the world.[1]

References edit

  1. ^ a b c "Ungt techfirma får nye millioner til kundejagt i udlandet". Berlingske Business (in Danish). 2017-03-26. Retrieved 2017-08-01.
  2. ^ "Aarhusiansk software motiverer sælgere i hele verden". www.vf.dk (in Danish). Retrieved 2017-08-01.
  3. ^ "Jesper Buch investerer i den visuelle salgsplatform Plecto". Trendsonline.dk. 2014-12-02. Retrieved 2017-08-01.
  4. ^ Simonsen, Peter. "Kristian hitter stort med sælgernes svar på Endomondo" (in Danish). Retrieved 2017-08-01.