OTD (abbr. "on this day") was an American brand founded by designer John Varvatos after he exited his namesake brand in 2020.[1] OTD had the flagship store located in the heart of New York City's SoHo neighborhood, while founding a second home in Los Angeles on West Hollywood's iconic Sunset Strip.[2] OTD planned to be more tied to pop culture, wanted to offer elevated and reimagined silhouettes for men and women and to be more relaxed lifestyle brand.[3][4] OTD shuttered in 2023.[5]

OTD
Company typePrivate
IndustryFashion
Founded2021; 3 years ago (2021)
FounderJohn Varvatos
Defunct2023
Headquarters
Websiteotdnyc.com

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