Natalia Kholod is an author, activist, writer and journalist, founder and executive director of the VARTO agency. She works with UNIDO to rebuild Ukrainian city destroyed or affected by the Russian invasion.[1][2] She was the head of Ukraine's State Healthcare Agency in 2019-2021.
Education
editFrom 1996 to 2001, Natalia Kholod studied at the Ukrainian State University of Food Technologies, specializing in the automation of production and enterprises. In 2001-2003, she received a master's degree in economics and personnel management at the Interregional Academy of Personnel Management. From 2003 to 2006, she studied at the National Academy of Public Administration under the President of Ukraine and received a master's degree in Public Administration in the field of information policy and information technology.
Career
editNatalia started her career in 2002 in political election campaigns.[3][4] Also, until 2006, Natalia Kholod advised the Cherkasy Regional State Administration and the head of the region on public communications.[3]
In May 2005, Natalia Kholod founded the VARTO communications agency, which is still in operation today.[5][6] In 2012, Natalia launched the Academy of Healthy Hearts, a volunteer educational movement.[7][8]
In July 2019, Natalia's agency developed a communication strategy for the Dobrobut Medical Center, which aimed to change the public's negative perception of cancer.[9] This project won the international Effie Awards in two nominations.[10]
She was the head of Ukraine's State Healthcare Agency in 2019-2021. In 2020, Natalia's VARTO Agency, together with USAID and the Mariupol City Council, created a communication strategy for The Strategy 2030 project,[11] which became a finalist at the Effie Europe Awards 2022 in December 2022.[12][13]
In 2021, Natalia Kholod began cooperation with UNIDO, which continues to this day.[14] At the end of February 2022, Natalia Kholod, together with Diia, launched the CSR program "First Communication Assistance to Business", that helps businesses during Russia's war against Ukraine.[15] In 2023, the VARTO team became an ambassador of Ukraine at the annual conference of the Association of Independent Agencies AMIN EMEA.[16][17]
References
edit- ^ "Наталья Холод: "Я уверена, что нет безвыходных ситуаций"". lifestyle.segodnya.ua (in Russian). 2022-07-11. Retrieved 2024-01-02.
- ^ Захарченко, Юлія. "25 лет рекламе: развитие сферы в Украине и примеры нестандартных идей".
- ^ a b "WoMo-портрет: Наталья Холод". womo.ua (in Russian). Retrieved 2024-06-20.
- ^ "Наталія Холод — біографія, фото, новини, публікації / NV". biz.nv.ua. Retrieved 2024-06-20.
- ^ "Наталья Холод: «Я выполняю одни и те же управленческие функции и на работе, и дома»". womo.ua (in Russian). Retrieved 2024-06-20.
- ^ "Поиск сотрудников: опыт агентства | MC.today". mc.today (in Russian). 2019-07-12. Retrieved 2024-06-20.
- ^ "Новини - Київська міська державна адміністрація". old.kyivcity.gov.ua. Retrieved 2024-06-20.
- ^ "Волонтери попереджують про підступність «тихого вбивці»". www.ukrinform.ua (in Ukrainian). 2013-06-14. Retrieved 2024-06-20.
- ^ "МС «Добробут» создала бесплатный онлайн-тест на выявление рисков онкозаболеваний | Медиа на MMR". MMR (in Russian). Retrieved 2024-01-02.
- ^ "ПЕРЕМОЖЦІ". effie.org.ua. Retrieved 2024-06-20.
- ^ "Кейс «ВАРТО» на Effie Europe Awards: The Strategy 2030". CASES. 2022-12-06. Retrieved 2024-06-20.
- ^ "«Эффективность заложена в наш подход к бизнес-задачам клиента» — Наталья Холод о пути к Effie | Медиа на MMR". MMR (in Russian). Retrieved 2024-01-02.
- ^ "Агенція комунікацій «ВАРТО» представила Україну на міжнародному саміті найбільшої світової PR-асоціації". CASES. 2023-09-21. Retrieved 2024-01-02.
- ^ "На варті інформаційного протистояння: освітні вебінари агенції «ВАРТО» і UNIDO про комунікації під час війни | Громадський Простір" (in Ukrainian). Retrieved 2024-01-02.
- ^ "Агенція комунікацій «ВАРТО» (ТОВ)". business.diia.gov.ua (in Ukrainian). Retrieved 2024-06-20.
- ^ "Чим Україна вражає європейську креативну галузь? Дізналася команда «ВАРТО» наконференції AMIN". CASES. 2023-06-27. Retrieved 2024-06-20.
- ^ "PRCA | The PRCA promotes all aspects of public relations and internal communications work". www.prca.org.uk. Retrieved 2024-06-20.