Nashpati Prime is a Pakistani digital media company based in Karachi. It serves video on demand content for entertainment purpose. The venture began operations in July 2018.[1]

Nashpati Prime
Type of businessPrivate
Type of site
Video on demand
FoundedJuly 2018; 6 years ago (2018-07)
HeadquartersKarachi, Pakistan
Founder(s)
  • Qaiser Ali
  • Muhammad Rahimtoola[1]
IndustryTechnology & Entertainment , Mass media
Products
URLnashpati.com

Background

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Nashpati Prime was initiated by QLinksGroup as part of their expansion towards a digital shift with clear focus of providing entertainment through video on demand.[citation needed] The group has been previously involved with Television Productions, Post Productions and Campaign Design for Producers, Film Makers and Broadcasters.[citation needed] It has showcasing various platforms including YouTube, Facebook, Instagram and its own website.[2]

The venture also serves as content creator with distribution on partner platforms in form of alliances.[3]

Content

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Nashpati Prime has programs outlay from wide spectrum of genres. Some of the projects include,

Saat Mulaqatein:

Drama web series directed by Kashif Nisar and starring Noman Ejaz along with Zara Tareen.[2] Story revolves around a couple who fall out of love and have subsequent interactions during their course of separation.

Arpitah:

Horror web series starring Sarwat Gillani, Yasra Rizvi, Zain Afzal and Khalid Nizami and created by Qaiser Ali.[4]

To be Honest:

Internet celebrity talk show hosted by standup comedian Tabish Hashmi with wide array of guests. The show has been directed and created by Azfar Ali.[5]

Khanabadosh:

Public service program hosted and conducted by drama writer Zafar Mairaj, who covers an array of topics concerning value system, prejudice, human rights and life in general.[6]

Recognition

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Nashpati Prime has been crediteds with initiating a 'Digital First' through its show To be Honest, initially streamed on its own platform and later on satellite television TV One.[5]

Original programming

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Name Release Date Genre No. of episodes Notes Ref(s)
Saat Mulaqatein 28 November 2019 Web series 9 Featuring Noman Ijaz & Zara Tareen [7]
To Be Honest 8 January 2020 Talkshow 10 [8]
Dastak Na Do 10 May 2020 Web series 9 Featuring Saba Hameed, Arjumand Rahim & others

References

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  1. ^ a b Shabbir, Buraq. "Nashpati Prime set for online expansion". The News International. Retrieved 1 August 2020.
  2. ^ a b Jawaid, Mohammad Kamran (1 September 2019). "Streaming: The Web We Weave". DAWN.COM. Retrieved 3 August 2020.
  3. ^ "Hamza Firdous shares details about his upcoming projects". The News International. 8 June 2019. Retrieved 3 August 2020.
  4. ^ "Sarwat Gilani will play a Christian woman in a new horror web series". Images. 23 December 2019. Retrieved 4 September 2020.
  5. ^ a b "'To be Honest' becomes Pakistan entertainment industry's 'Digital First' show | Trade Chronicle". 20 August 2020. Retrieved 25 August 2020.
  6. ^ "Meet the man bringing folk wisdom to social media". The Express Tribune. 6 March 2020. Retrieved 4 September 2020.
  7. ^ Images Staff (30 November 2019). "Saat Mulaqatain is a web series about a couple falling out of love". DAWN Images. Retrieved 1 August 2020.
  8. ^ Shabbir, Buraq. "Binjee offers diverse and original digital content in Pakistan". The News International. Retrieved 1 August 2020.
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