muchTV is a VOD offering in the Middle East and North Africa (MENA) region[1] and Pakistan, launched by Chinese telecom company Huawei.[2] The app offers a variety of content that include Hollywood movies, animated movies for kids and local Arabic content (Jazzwood). Bollywood, Urdu, Malayalam, Tamil, Telugu, Kannada, Tagalog and Persian-language movies will be available in the library as well[3]

Content Library

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muchTV has licensed content from Hollywood studios and Indie productions.[4] The beta version library has 4 categories – Hollywood, Kids, Arabic and Much More. The Much More category contains short clips related to beauty, celebrities, lifestyle and general information (facts and trivia).

Subscription

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muchTV is a SVOD service and its beta version released in July 2015 and is currently available free.[5] The paid subscriptions will be introduced along with the next version release towards the end of the last quarter of 2015. The service is being promoted through local telecom operators in the MENA region.[6]

Huawei's payment gateway product, epay, will be one of the modes of payment available for the monthly subscriptions. Credit cards and operator billing will be the other modes of payment that the user can use to access the library.[7]

Features

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The app comes with parental control[8] and is available on iOS and Android devices.[9] muchTV can be used via WiFi as well as the 3G network.[10] The content on muchTV has been licensed on a regional basis.[11] muchTV also supports multi profile feature for use on additional devices.[12]

Developers

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muchTV has been developed by the Middle East Hosting Division which is among 8 Huawei hosting centers worldwide.[13] Huawei's InTouch Partnership Program which has over 2100 partners around the world is supported by these hosting centers.[14]

References

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  1. ^ "Huawei Intros muchTV Video Streaming Service for Middle East Users". 6 September 2015.
  2. ^ CommsMEA staff writer. "Huawei set to launch muchTV in Middle East". commsmea.com.
  3. ^ "ساحات درويد للأندرويد -شبكة هيمن – خدمة البث المرئي عبر الأنترنت "muchTV" من هواوي تصل للشرق الأوسط". droidarenas.com.
  4. ^ Ait News: هواوي تطلق خدمة البث المرئيّ عبر الانترنت muchTV للمستخدمين في الشرق الأوسط (in Arabic)
  5. ^ Kapur, Vicky. "Video streaming a hit in UAE as internet speeds improve". Emirates 24-7.
  6. ^ "هواوي تطلق خدمة البث المرئيّ عبر الانترنت". أي تي بي دوت نت.
  7. ^ ""هواوي" تطلق خدمة البث المرئيّ عبر الانترنت muchTV للمستخدمين في منطقة الشرق الأوسط".
  8. ^ "Huawei unveils muchTV video streaming service for Middle East consumers". eyeofdubai.ae.
  9. ^ "Huawei unveils muchTV video streaming service for Middle East consumers". Al Bawaba.
  10. ^ "جريدة المال - هواوي تطلق خدمة البث المرئيّ عبر الإنترنت muchTV". almalnews.com.
  11. ^ "Huawei introduces streaming service in the Middle East". T3 Middle East. 6 September 2015.
  12. ^ An Absolute Geek. "Huawei launches "muchTV" video-streaming service". AbsoluteGeeks.com.
  13. ^ "Huawei unveils muchTV in Middle East". mideaster.com.
  14. ^ Digital Production Middle East Staff. "Huawei unveils muchTV in Middle East". digitalproductionme.com.
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