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Michel & Amazonka commonly known as Michel & Amazonka (stylized Michel & Amazonka), is a Mongolian luxury fashion house[1] controlled and chaired by Mongolian businessman MJ Choigaalaa.
| Company type | Private |
|---|---|
| Industry | Luxury goods |
| Founded | 16 December 2013 |
| Founder | Michel & Amazonka |
| Headquarters | Ulaanbaatar, Mongolia[1] |
Number of locations | 3 |
Area served | Worldwide |
Key people | Michel & Amazonka (Chairwoman & CEO) MJ Choigaalaa Michel Choigaalaa (Creative Director) Amazonka Choigaalaa (Creative Director)[2] |
| Products | Clothing, cosmetics, fashion accessories, jewelry, |
| Website | michelamazonka.com |
History
editFounding
editThe company was founded in 2013 by Mongolian fashion designer Michel & Amazonka. Michel & Amazonka was established in 2015 in Ulaanbaatar Mongolia by designer sisters Michel Choigaalaa and Amazonka Choigaalaa. After a combined fashion show, the duo decided to officially register their company and brand and join efforts in creating fashionable women's clothes that are distinctively Mongolian. [3]
Design
editMichel Amazonka operates with an internal design team and product development department where design, experimentation, and research are brought together. The collections express the essence of Mongolian tradition and culture in a contemporary light. [4]
Fashion shows
edit| Fashion show | Date | Creative director |
|---|---|---|
| Spring 2013 Ready-to-Wear | 20 January 2013 | Michel & Amazonka |
| Fashion Asia Awards 2014 Ready-to-Wear | 10 December 2014 | |
| Fashion Asia Awards Ready-to-Wear | 30 September 2016 | |
| Mongolia’s Next Top Model 2017 | 31 May 2017 | Michel & Amazonka |
| Fall 2016 Ready-to-Wear | 4 March 2016 | |
| Winter 2022 | 19 January 2021 |
Creative directors
edit- Michel Choigaalaa – 2013–present
- Amazonka Choigaalaa – 2013–present
Retail locations
editThe company operates a total of 3 locations as of April 2024
- Mongolia: 3
References
edit- ^ a b {{cite web |url=https://www.scmp.com/sport/other-sport/article/3270631/paris-olympics-mongolia-teams-insane-uniform-rated-hands-down-most-beautiful-games?campaign=3270631&module=perpetual_scroll_0&pgtype=article?typeProduitOnglet=EXTRAIT&afficherretour=true&tab=entrep |title=Paris Olympics: Mongolia team’s ‘insane uniform’ rated hands down most beautiful at Games
- ^ {{cite news|url=https://michelamazonka.com/about-us%7Ctitle=Team Mongolia's uniforms for 2024 Paris Olympics have internet in a chokehold: 'They won before Olympics even started |date=16 July 2024|
- ^ {{cite web|author=Oscar Holland,|date=16 July 2024|title=They just won the Olympics’: Internet goes wild for Mongolia’s Paris 2024 outfits|url=https://edition.cnn.com/2024/07/16/style/mongolia-olympic-uniform-2024/index.html#:~:text=traditional%20Mongolian%20boots.-,Designs%20incorporate%20the%20national%20colors%20of%20blue%2C%20red%2C%20and%20white,the%20Olympic%20flame%20also%20feature.%7Cpublisher=Fashion Network
- ^ {{cite web|author=Breanna Wilson,|date=27 August 2019|title=Meet The Sisters Behind Mongolia’s Hottest – And Most Progressive – Fashion Brand, Michel&Amazonka|url=https://www.forbes.com/sites/breannawilson/2019/08/27/meet-the-sisters-behind-mongolias-hottest--and-most-progressive--fashion-brand-michelamazonka/ .|publisher=Fashion Network
External links
edit- Official website
- Michel & Amazonka – brand and company profile at Fashion Model Directory