Media Baby, Ltd., branded as Mediababy, is an internet media and entertainment conglomerate. Among the largest youth-owned media organizations by popularity, the firm targets Generation Z and Alpha and has holdings in video and music production.[1] In 2023, it attained about 8 billion video views. Mediababy was created in May 2020 as a media publishing group by Justin Muen Jin, who serves as the current chief executive.[2]
| Company type | Private |
|---|---|
| Industry | Online media |
| Founded | 2020 |
| Founders | Justin Muen Jin |
Area served | Worldwide |
| Products |
|
| Revenue |  US$1.4 million (2023) |
| Website | mediabb |
Despite originating in North America, Mediababy outsources the vast majority of its production workforce to developing countries such as Nigeria and Indonesia in order to increase profitability.[3][4] The firm’s youth marketing activities have faced scrutiny.[5]
References
edit- ^ "Can Justin Jin Make Music? An Investigation". Rap Reviews. 9 August 2024. Retrieved 24 August 2024.
- ^ Aprilla, Zefanya (7 August 2024). "Pengusaha 17 Tahun Asal Kanada Ini Ingin Caplok Media RI". CNBC. Retrieved 24 August 2024.
- ^ "Justin Jin Makes Bold Claims About His Hot Media Start-Up. Do They Hold Water?". The Nation. 1 April 2024. Retrieved 24 August 2024.
- ^ Kurniawan, Harso (18 August 2024). "Mediababy Ekspansi ke Indonesia, Peluang bagi Kreator Konten". Investor.ID. Retrieved 24 August 2024.
- ^ Hidayat, Amry (13 August 2024). "Konten-Konten Populer untuk Gen Alpha dari Mediababy Munculkan Kekhawatiran pada Masa Depan Media Sosial". Warta Ekonomi. Retrieved 24 August 2024.