Martin Boehm is the rector and a professor of marketing at EBS Universität für Wirtschaft und Recht since September 2021.[1] Previously, he was the dean of the prestigious IE Business School in Madrid from 2017 until 2021 and a professor of marketing since 2006.[2]
Martin Boehm | |
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| Nationality | German |
| Education | Reutlingen University (B.S.) Australian Graduate School of Entrepreneurship (MBA) Massachusetts Institute of Technology Frankfurt University(PhD) |
| Occupation(s) | Rector of EBS Universität für Wirtschaft und Recht Professor for Marketing and Sales |
| Board member of | GMAC EFMD |
He currently serves on the board of the Graduate Management Admission Council[3] as well as on the European Foundation for Management Development's EQUIS[4] and EOCCS Accreditation Board.[5] Boehm is also a member of the Industry Advisory Board for the EMBA Council.
Martin Boehm holds a MBA from Australian Graduate School of Entrepreneurship and obtained a doctorate in marketing from Frankfurt University.[6] Additionally, he participated in the SSP program at MIT.
Publications (selection) edit
- Gensler, S., Verhoef, P., Böhm, M.[7] (2011). “Understanding Consumers’ Multichannel Choices Across the Different Stages of the Buying Process”. Marketing Letters. Vol. 23(4): 987-1003
- Boehm, M. (2007).[8] “Determining The Impact Of Internet Channel Use On A Customer’S Lifetime”. Journal of Interactive Marketing. Vol. 22(3): 2-22
- Marcos, F. (2012).[9] “El ámbito de aplicación subjetivo de la Ley de Defensa de la Competencia”. Revista de Derecho Constitucional, Civil y Mercantil. Vol. 142, 2012
References edit
- ^ Elmes, John. "Martin Boehm: preparing students for jobs that don't exist yet". Retrieved 22 May 2018.
- ^ "Martin Boehm | IE". University. Retrieved 2023-07-24.
- ^ "GMAC Board of Directors". Retrieved 22 May 2018.
- ^ "What is EFMD". Retrieved 22 May 2018.
- ^ "EOCCS Governance". Retrieved 22 May 2018.
- ^ "Martin Boehm | IE". University. Retrieved 2023-07-24.
- ^ Gensler S., Verhoef, P., Boehm, M. (2011). ""Understanding Consumers' Multichannel Choices Across the Different Stages of the Buying Process". Marketing Letters. Vol. 23(4): 987-1003". Research Gate.
{{cite web}}: CS1 maint: multiple names: authors list (link) - ^ Boehm, Martin (2008-01-01). "Determining the impact of internet channel use on a customer's lifetime". Journal of Interactive Marketing. 22 (3): 2–22. doi:10.1002/dir.20114. ISSN 1094-9968.
- ^ "Martin Boehm". IE Business School. Retrieved 2019-06-04.