"Mantra" is a song by South Korean singer and rapper Jennie. It will be released on October 11, 2024, through OA Entertainment and Columbia Records, as the lead single from her upcoming solo album. It marked Jennie's first release under her label since departing from YG Entertainment and Interscope Records as a solo artist in 2023.
| "Mantra" | ||||
|---|---|---|---|---|
| Single by Jennie | ||||
| Language | English | |||
| Released | October 11, 2024 | |||
| Label | ||||
| Jennie singles chronology | ||||
| ||||
Background and release
editAfter not renewing her contract with YG Entertainment for solo activities, Jennie founded her own record label named OA Entertainment in November 2023.[1] It was further announced on September 8, 2024 that she had signed as a solo artist with Columbia Records in partnership with OA.[2] She began teasing new music by posting a video on September 25 of herself hanging a bulletin advertisement that read "Calling all pretty girls." She followed this the next day with a puzzle of images released to fans through her official portal; once combined, it revealed a photo of Jennie standing in an outdoor parking lot with the number 1011 on the side.[3] She continued posting video teasers in upcoming days, one of herself in the same parking lot with the caption "☎️ PRE-TTY-GIRL" and another captioned "Picked up the phone" showing her tear off a copy of a phone number printed on the bulletin advertisement. On September 28, a video titled "Presenting… 🍵" was released which featured Jennie acting out the "pretty girl mantra" as listed by the narrator, which included six rules: pretty girls are driven, practise self-love, love animals, sleep well, treat themselves and avoid drama. The day after, she shared photos of her leg and waist with the word "mantra" tattooed on them in cursive.[4] On the 30th, she officially announced the single's name as "Mantra" and its release date of October 11 with a flirty teaser video that featured a snippet of Jennie singing about having fun.[5]
Release history
edit| Region | Date | Format | Label |
|---|---|---|---|
| Various | October 11, 2024 |
References
edit- ^ Hwang, Hye-jin (December 24, 2023). "블랙핑크 제니, 독립 레이블 '오드 아틀리에' 설립...YG와 따로 또 같이". Newsen (in Korean). Archived from the original on December 24, 2023. Retrieved December 24, 2023.
- ^ Aswad, Jem (September 8, 2024). "Blackpink's Jennie Signs Solo Deal With Columbia Records". Variety. Archived from the original on September 8, 2024. Retrieved September 8, 2024.
- ^ Dash, Pratyusha (September 27, 2024). "BLACKPINK's Jennie teases October 11 comeback date for previously hinted solo single". Pinkvilla. Archived from the original on September 27, 2024. Retrieved September 27, 2024.
- ^ Chin, Carmen (September 30, 2024). "BLACKPINK's Jennie hints at new music with "pretty girl mantra" teaser". NME. Archived from the original on September 30, 2024. Retrieved September 30, 2024.
- ^ Mier, Tomás (October 1, 2024). "Jennie Announces Solo Single 'Mantra' With Flirty Teaser: 'Girls Just Gotta Have Fun'". Rolling Stone. Archived from the original on October 1, 2024. Retrieved October 1, 2024.