Manager Magazin (Poland)

The Polish business title Manager Magazin – Edycja Polska (manager magazin EDYCJA POLSKA) was published under license by the German title Manager Magazin from 2004 to 2008[1] and was one of two major business magazines in Poland at that time.[2]

History and profile

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The title was published by a joint venture between Hamburg based Manager Magazin Verlagsgesellschaft mbH (Spiegel group) and Warsaw publishing house Infor SA. Wydawnictwo Infor Manager Sp. z o.o. published its first issue of the Polish Manager Magazin in November 2004 (issue 12/2004). In 2007 Spiegel group purchased Infor's shares and rebranded the publishing house into Manager Media Sp.z o.o..

The magazine focussed on upper managers in Polish business. The title had a print run of 50,000 copies, copy price at 9.80 Złoty[3] and sold around 30,000 copies at outlets and via subscription. The magazine was registered at the Polish auditing association ZKDP.[4] The editor-in-chief for the launch was business journalist Jan Bazyl Lipsczyc. In 2006 Dorota Goliszewska became editor-in-chief. Deputy editors were Dorota Kornacka and Piotr Lemberg. The CEO was Philipp Busch, and later Nikolaus von Nathusius.

Beside the main title Manager Magazin, the company published special issues on specifically focused topics. With the brand Manager Eventy several kinds of events were organized also: gala events for proprietary-award ceremonies, seminars and workshops. In October 2008 a conference with nobelist Joseph Stiglitz was organized in Warsaw.[5]

A change in the Spiegel-group management in 2008 resulted in a change of their foreign investments strategy. Based on the decision to generally withdraw from foreign countries activities,[6][7][8] and due to an expected major decrease of advertising revenues following the economic contraction resulting from the world financial crisis, the title and company were closed down at the end of 2008.[9][10]

 
Cover of special issue: Vademecum Styl Managera, here edition from 2009 (published in October 2008)

Special issues

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Other publications of the company were also closed down:

  • Connoisseur – lifestyle-quarterly
  • Vademecum Finanse Osobiste (vademecum finanse osobiste) – yearbook concerning private finance topics
  • Vademecum Przedsiębiorcy (vademecum przedsiębiorcy) – entrepreneurs' yearbook
  • Vademecum Styl Managera (VADEMECUM STYL MANAGERA) – lifestyle yearbook

Awards

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References

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  1. ^ "Manager Magazin to close". Publicitas. 3 December 2008. Retrieved 3 February 2015.
  2. ^ the other title was the Polish edition of Forbes, as license published by Axel-Springer-Verlag in Poland
  3. ^ 15 Złoty with inserted CD-ROM
  4. ^ Związek Kontroli Dystrybucji Prasy
  5. ^ information at website of the Warsaw School of Economics SGH Archived 2012-03-01 at the Wayback Machine (in Polish)
  6. ^ there have been rumors about plans of Spiegel group to publish a news weekly in Poland, ref. Welt.de from 14 October 2007 (in German)
  7. ^ ref. to an interview in media trade title Horizont, issue 14/2008 Spiegel in spring 2008 still planned an enlargement of their Polish activities (in German)
  8. ^ ref. Horizont.de from 15 January 2009 (in German)
  9. ^ ref. Gazeta.pl from 3 December 2008 (in Polish)
  10. ^ ref. New-Business.de from 4 December 2008 (in German)
  11. ^ ref. BDO website from 1 December 2008 (in Polish)
  12. ^ main listings at Warsaw Stock Exchange
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