Maison Yoshiki Paris is a luxury fashion brand of ready-to-wear created by Yoshiki. The brand was announced in Paris in July 2023 and debuted at Milan Fashion Week in February 2024.
![]() Maison Yoshiki Paris logo as displayed at Milan Fashion Week FW 2024/25 | |
Industry | Fashion |
---|---|
Founded | 2023 |
Founder | Yoshiki |
Products | Apparel, Accessories, Shoes, Glassware |
Website | www |
History
editJapanese musician and composer Yoshiki's connection to fashion began as a child of parents who were in the kimono business, which led to his creation of his fashion line Yoshikimono in 2011.[1]
On July 4, 2023, Yoshiki announced the establishment of his high-fashion brand Maison Yoshiki Paris, which will produce ready-to-wear apparel for the international market.[2][3] The brand will also produce wine and champagne glasses in collaboration with French crystal maker Baccarat.[4] Kuki de Salvertes, who has worked with many designers including Vivienne Westwood and Raf Simons, was appointed as the fashion brand's development director.[5]
In February 2024, Maison Yoshiki Paris debuted at Milan Fashion Week Fall/Winter 2024/25 at Bocconi University as part of the official calendar.[6] The runway show featured an onstage musical performance by Yoshiki (including new songs and a collaboration with Hiroshi Fujiwara)[7] and the production team included fashion stylist Carlyne Cerf de Dudzeele, casting director Maida Gregori Boina, hair stylist Odile Gilbert, and makeup artist Kabuki.[8]
Style
editYoshiki has stated that he intends for the brand to present genderless designs that can reach a global market while using fabrics locally sourced from France and Italy.[9]
Critical response
editVogue Magazine praised the "perfect harmony" of "glamour and drama" in Yoshiki's designs,[6] and Women's Wear Daily highlighted "the loud aesthetics core to Yoshiki’s creativity."[9]
New York Magazine's The Cut said the 2024 debut line at Milan Fashion Week had "performance quality",[10] and Rain Magazine called the collection "a beacon of innovation and elegance".[8]
References
edit- ^ Kageyama, Yuri (March 9, 2011). "Yoshiki seeks global rock glory for X Japan". ISSN 0190-8286. Retrieved February 29, 2024.
- ^ "The Launch of Maison Yoshiki at the Mandarin Oriental in Paris". Say Who - le média des communautés influentes de notre époque. Retrieved February 29, 2024.
- ^ "X JAPANのYOSHIKIがウィメンズ始動、秋のパリコレでデビュー 「エッジーでセクシー」と本人". WWDJAPAN (in Japanese). July 5, 2023. Retrieved February 29, 2024.
- ^ FASHIONSNAP (July 7, 2023). "アーティストYOSHIKIが手掛ける新ブランドがデビュー、今秋のパリコレで発表へ". FASHIONSNAP [ファッションスナップ] (in Japanese). Retrieved February 29, 2024.
- ^ "YOSHIKI、過労で倒れる". BARKS (in Japanese). August 31, 2023. Retrieved February 29, 2024.
- ^ a b "At Maison Yoshiki, Modern Tailoring and Hard-Edged Details Make for Perfect Harmony". Vogue. February 22, 2024. Retrieved February 29, 2024.
- ^ "MAISON YOSHIKI Debuts at Milan Fashion Week F/W 24/25". Fabuk Magazine. February 21, 2024. Retrieved February 29, 2024.
- ^ a b Benjamin, Mark (February 22, 2024). "MAISON YOSHIKI PARIS Ushers in a New Fashion Era at Milan's Fall/Winter 2024/25 Week". Rain. Retrieved February 29, 2024.
- ^ a b Carrera, Martino (February 21, 2024). "Maison Yoshiki: The Fashion Way Into a Rock Star's Lifestyle". WWD. Retrieved February 29, 2024.
- ^ Horyn, Cathy (February 22, 2024). "The Italians Call It 'Gentle Luxury'". The Cut. Retrieved February 29, 2024.