Wikipedia

Mai (2024 film)

Mai (stylized as: MɅI) is a 2024 Vietnamese romantic comedy-drama film directed by Tran Thanh.[4] By March 1, 2024, after 20 days of release, the film officially grossed over 500 billion VND, becoming the highest-grossing film in Vietnamese box office histor.[5] The film also helped Tran Thanh become the first and only director in Vietnam to have a total revenue of over 1,000 billion VND after Bo Gia, Nha Ba Nu, and Mai.[6]

MɅI
The cinema poster of the film
Directed byTrấn Thành
Screenplay byNguyễn Thanh Bình
Produced by
  • Nguyễn Hữu Tường Vi
  • Trấn Thành
  • Nguyễn Phương Thảo
Starring
CinematographyDiệp Thế Vinh
Music byNguyễn Hoàng Anh
Production
companies
  • Trấn Thành Town
  • CJ ENM
  • HKFilm
Distributed byCJ CGV
Release dates
Running time
131 minutes
Country Vietnam
LanguageTiếng Việt
Budget50 billion VND[1]
Box office551.2 billion VND[2][3]

Production

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Development

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The film was invested by Tran Thanh with a budget of 50 billion VND, 2 years of conceptualization and scriptwriting, and 1 year of production.[7]

Initially, the role of Mai's father was assigned by Tran Thanh to People's Artist Viet Anh, however, he later decided to take on this antagonistic role. According to him, due to pressure from the production team and his inability to play the role of Uncle Ut, he had to give the role of Uncle Ut to People's Artist Viet Anh, while he took on the role of Mai's father.[8] Regarding rumors about casting actors based on familiarity, director Tran Thanh also affirmed: "I never cast someone just because they know me but are not suitable for the role in the film. I never do that." [8]

Filming

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The film was shot over 47 non-consecutive days, from April 30 to July 15, 2023. According to Tuan Tran, the second intimate scene in the film between him and Phuong Anh Dao had to be filmed over 4 days due to issues with lighting or angles, as per the opinions of Tran Thanh and Diep The Vinh. He also shared that this was the first project where he played a role with an intimate scene.[9] For the scenes at the 122 An Binh apartment complex, it was initially thought that filming would last up to a month. However, after surveying the location, the film crew only shot there for 7 days before moving to a film studio in Go Vap to shoot other scenes.[10]

Music

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No.TitleWriter(s)Performed byLength
1."Sau lời từ khước"Phan Mạnh QuỳnhPhan Mạnh Quỳnh4:11
2."Những con sông ngón tay"Trần Đức Minh and Phan Lê HàTrần Thu Hà5:25
3."Đen đá không đường"LyLyAmee3:00
4."Bartender"NgọtNgọt5:18
5."Mùa thu mây ngàn"Từ Công PhụngTừ Công Phụng4:59
Total length:22:53

The song "Sau lời từ khước" by Phan Mạnh Quỳnh even became the number 1 trending music on YouTube Vietnam.[11][12][13] At the same time, the song also topped other digital music platforms such as iTunes, Apple Music, NCT Realtime, and Zing MP3.[13]

Release

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Promotion

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On November 28, 2023, Trấn Thành and the distribution company officially announced the film Mai and set the release date for February 10, 2024, the first day of Lunar New Year. The first look and teaser poster of the film were released, featuring actress Phương Anh Đào in the lead female role. On January 10, 2024, the distributor officially launched the trailer and official poster, revealing the full story of the love between the characters Mai and Dương. On February 20, after more than a week of screening, the film crew released a sad poster in line with the theme of the movie for the first time. The character Mai is depicted crying, with burdens symbolized by figures on her head that represent the weight of her fate.[13] According to Trấn Thành, "Mai is a realistic perspective on life."[13]

Releasing on the first day of Lunar New Year in 2024, the film faced competition from director Nhất Trung's movie Gặp lại chị bầu.[14] Additionally, two other Vietnamese films were released during this period: Sáng đèn—a film about cải lương by director Hoàng Tuấn Cường, and Trà by director Lê Hoàng. However, both films were withdrawn from theaters on February 11 and February 14, respectively. This marked the first time in 10 years that two Vietnamese New Year films were pulled from theaters just days after their release. Many speculated that the reason was "fear" and "pressure" from Trấn Thành's film Mai.[15][16]

On May 17, 2024, the film was officially released on the Galaxy Play and Netflix platforms.[citation needed]

Reception

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Box office

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By the morning of February 13, the film had reached 100 billion VND, breaking the record of Nhà bà Nữ—the highest-grossing film in Vietnamese box office history—after just 3 days and one morning. By the eighth day since its release, the film had grossed 300 billion VND, continuing to break the previous record set by Nhà bà Nữ, also directed by Trấn Thành. On average, the film earned an additional 37.5 billion VND per day—an unprecedented figure in the history of the Vietnamese box office. According to VTC News, Mai became the fastest-grossing film in Vietnamese history.[17] On Valentine's Day alone, the film earned 44 billion VND with 4,330 screenings, accounting for 68% of the total box office revenue in Vietnam for that day.[18]

Since Mai surpassed the 200 billion VND mark, Trấn Thành has officially become the first director in Vietnam to achieve a total box office revenue of over one trillion VND from his films, including Bố già with 427 billion VND and Nhà bà Nữ with 475 billion VND.[19] By the morning of February 18, the film surpassed the 300 billion VND mark, becoming the fastest film in Vietnamese box office history to reach this milestone.[20] By March 1, 2024, after 20 days of release, the film officially surpassed 500 billion VND, overtaking Nhà bà Nữ to become the highest-grossing film in Vietnamese box office history.[21][22] The combined box office revenue from Trấn Thành's three directed films—Bố già, Nhà bà Nữ, and Mai—is almost equal to the total annual box office revenue in Vietnam for the year 2023.[23]

Impact and influence

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During its screening period, many dialogues from the film also spread across social media platforms such as "Life’s too short," "Even the cleanest blanket has dust," "I want to love. I'm almost 40 years old,"... Especially, the line "Thank you for not waiting for me" has been reenacted and shared widely on TikTok.[24] In total, there have been over 48,000 posts and 1.1 billion views related to the film "Mai" on the TikTok platform.[25] Many debates about the film's ending also sparked lively discussions on social media.[26] According to Deadline Hollywood, journalist Liz Shackleton noted that Vietnam had the most fierce competition in cinema during the 2024 Lunar New Year, making it the fastest recovering film market in Asia after India.[27]

After its release, the main setting of the film, an old apartment building where many Chinese residents live on An Binh – Tran Hung Dao Street in District 5, Ho Chi Minh City, became a popular spot for people to take photos.[28][29] Additionally, a noodle soup shop in District 5, featured in the film, suddenly gained fame and had to close early at 8 PM instead of 3 AM the next day due to running out of ingredients to serve.[30][31]

Awards

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Year Award Category Nominee Result Reference
2024 Da Nang Asian Film Festival 2024 Vietnamese Competing Film Mai Nominated

Controversy

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Film poster plagiarism

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On January 4, 2024, images of the film's poster circulated on social media, coincidentally matching the cover of the book "Hen Nhau O Mot Cuoc Doi Khac" (Meet Me in Another Life).[32][33]

Censorship for audiences under 18 years old

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On February 21, 2024, many newspapers reported and condemned the issue of the movie "Mai" by Tran Thanh being labeled 18+ but still having students under 18 years old watching it.[34][35] Mr. Le Thanh Liem - Chief Inspector of the Ministry of Culture, Sports and Tourism said that cinemas must comply with regulations, must ensure the age of moviegoers is in accordance with the label.[36] With the movie "Mai", when labeled C18, high school students are not allowed to watch. Mr. Liem also said that when inspecting if there are such violations, the Ministry of Culture, Sports and Tourism inspector will handle it. The form of handling is specified in the regulations for distributing films in cinemas and distributing films on cyberspace.[37] By the morning of March 1, the Chief Inspector of the Department of Culture, Sports and Tourism of Ho Chi Minh City confirmed that four cinemas in the area were administratively fined from 60 to 80 million VND for allowing students to watch the movie "Mai".[38]

References

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  1. ^ "Mai film announces an investment budget of 50 billion VND". Quốc Hội TV (in Vietnamese). Retrieved 2024-01-10.
  2. ^ "Mai film box office revenue". Box Office Vietnam (in Vietnamese). Retrieved 2024-03-23.
  3. ^ "Could the revenue of Đào, Phở and Piano be 90% wrong, is the revenue of Mai higher than reality?". Tuổi Trẻ Online (in Vietnamese). Retrieved 2024-02-22.
  4. ^ "Phim "Mai" của Trấn Thành dẫn đầu cuộc đua phòng vé". VOV2.VN (in Vietnamese). Retrieved 2024-07-01.
  5. ^ "Mai là phim Việt đầu tiên thu 500 tỉ đồng". TUOI TRE ONLINE (in Vietnamese). 2024-03-01. Retrieved 2024-07-01.
  6. ^ "Tin tức giải trí 15-2: Trấn Thành là đạo diễn Việt đầu tiên có doanh thu trên 1.000 tỉ". TUOI TRE ONLINE (in Vietnamese). 2024-02-15. Retrieved 2024-07-01.
  7. ^ "Doanh thu gần 200 tỷ, Mai của Trấn Thành vẫn gây tranh cãi về cái kết". Thời báo văn học nghệ thuật (in Vietnamese). Retrieved 2024-07-01.
  8. ^ a b "Thực hư tin Trấn Thành đóng phản diện trong 'Mai' do bị nhiều người ghét ngoài đời". thanhnien.vn (in Vietnamese). 2024-02-19. Retrieved 2024-07-01.
  9. ^ "Tuấn Trần: 'Cảnh nóng của tôi và Phương Anh Đào quay trong 4 ngày'". Znews.vn (in Vietnamese). 2024-02-16. Retrieved 2024-07-01.
  10. ^ "Vẻ đẹp bình yên ở chung cư An Bình - bối cảnh chính của phim Mai". thanhnien.vn (in Vietnamese). 2024-02-21. Retrieved 2024-07-01.
  11. ^ Yên Ngọc (2024-02-23). "Nhạc phim Mai do Phan Mạnh Quỳnh hát lọt top 1 trending YouTube". Báo Tuổi Trẻ (in Vietnamese). Retrieved 2024-03-01.{{cite web}}: CS1 maint: url-status (link)
  12. ^ "Nhạc phim của Trấn Thành thống lĩnh Top 1 Trending, 'hiện tượng một thời' bị soán ngôi sau đúng 1 ngày". 2Sao (in Vietnamese). 2024-02-20. Retrieved 2024-03-01.{{cite web}}: CS1 maint: url-status (link)
  13. ^ a b c d Danh Nghi (2024-02-20). "Phim 'Mai' của Trấn Thành bất ngờ tung poster làm 'nóng' mạng xã hội". Báo Thanh Niên (in Vietnamese). Retrieved 2024-03-05.{{cite web}}: CS1 maint: url-status (link)
  14. ^ Tâm An (2024-02-29). "'Gặp lại chị bầu' still grossed over 80 billion VND despite losing to Trấn Thành". Znews.vn (in Vietnamese). Retrieved 2024-03-05.{{cite web}}: CS1 maint: url-status (link)
  15. ^ Phan Trai (2024-02-15). "2 Vietnamese New Year films withdrawn from theaters due to "fear" of Trấn Thành's film, facing schedule suppression?". Người Đưa Tin (in Vietnamese). Retrieved 2024-03-05.{{cite web}}: CS1 maint: url-status (link)
  16. ^ Tâm An (2024-02-15). "Two Vietnamese films withdrew due to fear of Trấn Thành and schedule suppression?". Znews.vn (in Vietnamese). Retrieved 2024-03-05.{{cite web}}: CS1 maint: url-status (link)
  17. ^ "Trấn Thành's film 'Mai' grosses 300 billion VND after 8 days, rewriting Vietnamese box office history". Báo điện tử VTC News (in Vietnamese). 2024-02-17. Retrieved 2024-02-17.{{cite web}}: CS1 maint: url-status (link)
  18. ^ Danh Nghi (2024-02-18). "'Mai' exceeds 300 billion VND milestone fastest in Vietnamese cinema history". Báo Thanh niên (in Vietnamese). Retrieved 2024-03-01.{{cite web}}: CS1 maint: url-status (link)
  19. ^ "Trấn Thành becomes the first Vietnamese director to reach a box office revenue of one trillion VND". Truyền hình Quốc hội (in Vietnamese). 2024-02-17. Retrieved 2024-02-17.{{cite web}}: CS1 maint: url-status (link)
  20. ^ Danh Nghi (2024-02-18). "'Mai' exceeds 300 billion VND milestone fastest in Vietnamese cinema history". Báo Thanh niên (in Vietnamese). Retrieved 2024-03-01.{{cite web}}: CS1 maint: url-status (link)
  21. ^ Tâm An (2024-03-01). "Trấn Thành's film "Mai" surpasses 500 billion VND". Tri thức & Cuộc sống. Retrieved 2024-03-01.{{cite web}}: CS1 maint: url-status (link)
  22. ^ Danh Nghi (2024-03-01). "Trấn Thành's film 'Mai' surpasses 500 billion VND in revenue". Báo Thanh Niên (in Vietnamese). Retrieved 2024-03-01.{{cite web}}: CS1 maint: url-status (link)
  23. ^ Tâm An (2024-03-05). "Vietnamese cinema has changed". Znews.vn (in Vietnamese). Retrieved 2024-03-05.{{cite web}}: CS1 maint: url-status (link)
  24. ^ Thế Sang (2024-02-18). "Lines from Trấn Thành's 'Mai' stir up social media". Thanh Niên (in Vietnamese). Retrieved 2024-03-01.{{cite web}}: CS1 maint: url-status (link)
  25. ^ Thạch Anh (2024-03-01). "'Mai' by Trấn Thành: How viral on TikTok?". Thanh Niên (in Vietnamese). Retrieved 2024-03-05.{{cite web}}: CS1 maint: url-status (link)
  26. ^ Lê Chi (2024-02-23). "Trấn Thành's film: Intense debates, explosive box office". VTC News (in Vietnamese). Retrieved 2024-03-01.{{cite web}}: CS1 maint: url-status (link)
  27. ^ Shackleton, Liz (2024-02-23). "How Vietnam Has Become One Of Asia's Fastest Growing Markets With New Multiplexes, A Movie-Hungry Audience & Vibrant Local Film Biz". Deadline. Retrieved 2024-03-01.
  28. ^ Phương Lâm (2024-02-24). "HCMC youth flock to 'Mai' movie apartment for photos". Znews.vn (in Vietnamese). Retrieved 2024-03-05.{{cite web}}: CS1 maint: url-status (link)
  29. ^ Lê Nam; Nguyễn Kỳ Anh (2024-02-21). "Tranquil beauty at An Binh apartment - main backdrop of Mai movie". Thanh Niên (in Vietnamese). Retrieved 2024-03-05.{{cite web}}: CS1 maint: url-status (link)
  30. ^ Linh Huỳnh (2024-02-24). "Noodle soup shop in 'Mai' movie stops serving guests at 8 PM due to running out of broth". Znews.vn (in Vietnamese). Retrieved 2024-03-05.{{cite web}}: CS1 maint: url-status (link)
  31. ^ Cao An Biên (2024-02-22). "Noodle shop in HCMC featured in Trấn Thành's Mai: First time in 40 years selling out in just 4 hours". Thanh Niên (in Vietnamese). Retrieved 2024-03-05.{{cite web}}: CS1 maint: url-status (link)
  32. ^ "Poster phim Mai được ví như bản 'live action' bìa sách nổi tiếng". TUOI TRE ONLINE (in Vietnamese). 2024-01-04. Retrieved 2024-07-01.
  33. ^ "Poster phim 'Mai' của Trấn Thành vướng nghi vấn đạo nhái bìa sách". sohuutritue.net.vn (in Vietnamese). Retrieved 2024-07-01.
  34. ^ Trí, Dân (2024-02-21). "Phim "Mai" của Trấn Thành dán nhãn 18+: Học sinh vẫn vô tư vào rạp?". Báo điện tử Dân Trí (in Vietnamese). Retrieved 2024-07-01.
  35. ^ Thanh tra Bộ VHTTDL kiểm tra việc thực hiện quy định độ tuổi khán giả xem phim: Không vì doanh thu mà lơ là kiểm soát (2024-02-23). "phimvietsub". Báo Văn Hóa (in Vietnamese). Retrieved 2024-07-01.
  36. ^ "Thanh tra Bộ Văn hóa vào cuộc vụ học sinh xem phim 'Mai' dù dán nhãn 18+". thanhnien.vn (in Vietnamese). 2024-02-21. Retrieved 2024-07-01.
  37. ^ "Phim 'Mai' của Trấn Thành vượt mốc doanh thu 500 tỉ đồng". thanhnien.vn (in Vietnamese). 2024-03-01. Retrieved 2024-07-01.
  38. ^ "Bốn rạp bị phạt 60-80 triệu đồng vì để học sinh xem phim 18+ 'Mai'". Znews.vn (in Vietnamese). 2024-03-01. Retrieved 2024-07-01.
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