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mahabis, (stylised version vs Mahabis) is an e-commerce led, premium lifestyle brand founded in 2014, headquartered in London, with manufacturing in Europe and China. The company was given the Best Innovation in Footwear award at the Drapers Footwear Awards in 2015,[1] and was also a finalist in two categories at those same awards.[2] It’s pioneering product, the mahabis classic, created a new category of footwear. Its brand, championing downtime, could be considered an impactful contribution to the western cultural movement of making time for oneself, switching off and work/life balance.
Products edit
mahabis sells a range of slippers and accessories. Their curve slippers feature a natural rubber sole so that they can be used both indoors and outdoors.[3]
The designs of the slipper and the detachable sole were developed using techniques such as 3D printing.[4] This enabled the brand to take the product from conception to market more quickly than traditional methods.[citation needed] The final product features materials conventionally used outside of textiles, such as neoprene and TPU.[citation needed]
References edit
- ^ "Winners 2015 - Drapers Footwear Awards". footwearawards.drapersonline.com.
- ^ "Shortlist 2015 - Drapers Footwear Awards". footwearawards.drapersonline.com.
- ^ White, Jeremy (13 April 2015). "Gear WIRED loves: Design" – via www.wired.co.uk.
- ^ "Mahabis Modern Slippers". Design Milk. 23 July 2015.