Louis Erard is an independent Swiss watch manufacturer that was founded in 1929. The company was founded by Louis Erard and André Perret and produced its first watches in 1931.[1]

Louis Erard
Company typePrivately held company
IndustryLuxury Watches
Founded1929
FounderLouis Erard and André Perret
Headquarters
Le Noirmont
,
Switzerland
Key people
Alain Spinedi, Manuel Emch
ProductsWristwatches, accessories
Revenueunknown
Websitelouiserard.com

History

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Founded in La Chaux-de-Fonds as a watchmaking school[2] in 1929, Louis Erard first sold watches under its brand in 1931l.[3] In 1991, the company was sold and production moved to Le Noirmont. By 2003,[4] the company was sold again and relaunched. Using mechanical movements from Sellita and Valjoux, Louis Erard has shipped over 200,000 watches from Le Noirmont,[5] including collaborations with Leeds United Football Club[6] and Ultima Sports sports cars. Louis Erard continues to make watches with a regulator layout.[7] In this layout, the hour, minute and second hand all pivot around different points. This layout was designed in mid-18th century for master clocks to offer the most accurate time readings available. In 2020 the brand contracted high-end watchmaker Vianney Halter who then designed "Le Regulateur" complication piece, which features amongst Louis Erard 'Excellence' watch collection.


Awards

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  • 2020: GPHG Challenge (nominated) Le Régulateur Louis Erard x Alain Silberstein[8]

References

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  1. ^ "Monochrome Watches".
  2. ^ "Our story". www.louiserard.com/.
  3. ^ "A brief history of Louis Erard watches". fluxmagazine.com.
  4. ^ "Alain Spinedi and Manuel Emch, Louis Erard". escapementmagazine.com.
  5. ^ "Our story". www.louiserard.com/our-story.
  6. ^ "All in all it's just another brick in the watch". watchpro.com.
  7. ^ "Louis Erard x Alain Silberstein Regulator". deployant.com.
  8. ^ "Le Régulateur Louis Erard x Alain Silberstein". gphg.org.
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