LiveVideo was a social network launched in 2006 backed by MySpace founder Brad Greenspan.[1][2] It offered one of the first user generated video hosting platforms integrated with social media features, described as a mashup of MySpace and YouTube, and later an interactive live video streaming platform.[3]

History

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LiveVideo was founded in 2006 but launched officially in 2008, with an interactive interview with Steve Nash of the Phoenix Suns, called Drive Home with Steve Nash.[4][5]

LiveVideo.com struggled to take advantage of its early leadership in the live video sector as a result of a lack of financial resources an issue accelerating in 2008 after Brad Greenspan, the CEO acquired Revver.com a money losing video hosting website located in Los Angeles.[6]

In 2013, the original LiveVideo.com website was closed.[citation needed]

Reception

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LiveVideo received media coverage with its official launch in 2008[7][8] and after partnering with William Shatner to star in video series ShatnerVision. Later LiveVideo created a controversy by successfully recruiting Smosh “YouTube’s biggest stars” in 2007 to create videos.[1]

References

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  1. ^ a b Bob Tedeschi,"New Hot Properties: YouTube Celebrities". The New York Times. 26 February 2007. Retrieved 30 October 2022.
  2. ^ "LiveVideo.com – The World Is Watching". killerstartups.com. 29 July 2007. Retrieved 30 October 2022.
  3. ^ "LiveVideo.com Launches: Yet Another Video-Sharing Site, Plus an NBA Star". wired.com. 28 February 2008. Retrieved 30 October 2022.
  4. ^ Andy Beal,"MySpace Founder Launches LiveVideo.com". redcapital.partners. 25 February 2008. Retrieved 30 October 2022.
  5. ^ "Ride Shotgun with Steve Nash as He Drives Home". espn.com. 21 February 2008. Retrieved 30 October 2022.
  6. ^ "MySpace Co-Founder Buys Revver". The New York Times. 15 March 2008. Retrieved 30 October 2022.
  7. ^ "Brad Greenspan Launches LiveVideo.com". socaltech.com. 20 February 2008. Retrieved 30 October 2022.
  8. ^ "The Secret Strategies One Online Video Creator Mastered To Rack Up Over 270 Million Video Views". redcapital.partners. 20 August 2022. Retrieved 30 October 2022.