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KidZania Manila was an indoor family entertainment center in Bonifacio Global City, Taguig, Metro Manila, Philippines. It was an ABS-CBN Corporation-owned franchise[2] of KidZania, a Mexican chain of family entertainment centers which allowed children aged 4 to 14 to work in adult jobs and earn currency. KidZania Manila was opened to the general public on August 7, 2015, making it the 11th KidZania in Asia and the 20th in the world. It was closed permanently on August 31, 2020, after five years, due to the losses amid the COVID-19 pandemic in the country.[2][3][4][5][6] As of 2024, the former location of KidZania Manila is currently occupied by Livezen Health & Wellness.[citation needed]
 | |
| Location | Park Triangle, North 11th Avenue, Bonifacio Global City, Taguig, Metro Manila, Philippines |
|---|---|
| Coordinates | 14°33′13″N 121°03′16″E / 14.55348°N 121.05454°E |
| Status | Defunct |
| Opened | August 7, 2015 |
| Closed | March 11, 2020 (unofficially closed due to COVID-19 restrictions) August 31, 2020 (official closure) |
| Owner | ABS-CBN Corporation (73%) KidZania (27%) |
| Operated by | Play Innovations, Inc. |
| General manager | Ma. Rosario Bartolome (KidZania Philippines Governor) |
| Theme | Educational entertainment |
| Slogan | "Get ready for a better world." "Where kids do big things." |
| Operating season | year-round |
| Attendance | 360,000 (FY 2016)[1] |
| Area | 6,000 m2 (ground area) 8,000 m2 (gross floor area) |
KidZania Manila formerly featured the front fuselage of a McDonnell Douglas DC-9 airplane, formerly operated by Northwest Airlines,[7] as evidenced by the fleet number. It was repainted in Cebu Pacific colors[8] and contained multiple flight simulators inside for the pilot job.[9]
The nose of the plane protruded out of the building at a diagonal angle, with the rest of the aircraft inside the structure. The aircraft has since been removed.
Awards
editKidZania Manila, together with its PR agency, Strategic Works, Inc., won two Anvil Awards in 2017.[10]
References
edit- ^ Imee Charlee C. Delavin (March 21, 2017). "Election-related ads boost ABS-CBN earnings in 2016". BusinessWorld Online. Archived from the original on April 2, 2018. Retrieved March 24, 2017.
- ^ a b "After 5 years, KidZania Manila to cease operations". ABS-CBN News. July 22, 2020. Retrieved July 22, 2020.
- ^ "KidZania abre su decimosegunda Ciudad de los Niños en Manila 6". Publimetro. Retrieved July 29, 2015.
- ^ "Paradigm shift in teaching: KidZania Manila empowers the young…with fun?". Philippine Daily Inquirer. March 26, 2014.
- ^ "Here we go with KidZania Go! KidZania Manila introduces the educational entertainment concept to Filipino academe". Philippine Daily Inquirer. August 4, 2014.
- ^ Amojelar, Darwin (February 27, 2014). "PH franchise holder of KidZania seeking tax perks for P1B play city in BGC". Interaksyon. Archived from the original on December 19, 2014. Retrieved December 19, 2014.
- ^ "Get ready for a better world with KidZania!".
- ^ "CEBU PACIFIC AIR TO LAUNCH FLIGHTS TO KIDZANIA MANILA". November 20, 2014.
- ^ "Top 10 Attractions at Kidzania Manila".
- ^ "Stratworks celebrates 18th year with 18 Anvils". wnot.com.ph. March 25, 2017.