KLUR (99.9 FM) is a radio station serving Wichita Falls, Texas, and vicinity with a country music format. It is under ownership of Cumulus Media.

KLUR
Broadcast areaWichita Falls metropolitan area
Frequency99.9 MHz
Branding99.9 KLUR
Programming
FormatModern country
AffiliationsWestwood One
Ownership
Owner
KOLI, KQXC, KYYI
History
First air date
1962 (1962) (as KFMC)
Call sign meaning
KFMC (November 1962 to March 9, 1963)
Technical information[1]
Licensing authority
FCC
Facility ID58741
ClassC1
ERP100,000 watts
HAAT246.3 meters (808 ft)
Transmitter coordinates
33°54′04″N 98°32′24″W / 33.901°N 98.540°W / 33.901; -98.540
Links
Public license information
WebcastListen live
Websiteklur.com

History

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Construction of KLUR, named KFMC for its first few months of existence, began in November 1962, and the station signed on shortly after. The station was built and originally owned by Fred Marks, CEO of Nortex Broadcasting Company. KLUR Broadcasting Company bought the station in 1970 and upgraded it from 20,000 watts ERP to 100,000 three years later; Cumulus bought the station from the Beard family in 1997.

The station has had many nicknames including "King of the Country". Former on-air talent includes Bob St. Clair (Will Hutson), Dan Baker, Jim Russell, and Gary Walker.

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  1. ^ "Facility Technical Data for KLUR". Licensing and Management System. Federal Communications Commission.