One by AOL, formerly known as Millennial Media, was an advertising company that places display ads on mobile devices (mobile marketing).
 | |
| Company type | Subsidiary |
|---|---|
| Industry | Mobile advertising & Monetization |
| Defunct | September 10, 2018 |
| Headquarters | Baltimore, Maryland, USA |
Area served | Worldwide |
Key people | Tim Mahlman (President) Seth Demsey (CTO) |
Number of employees | 601 (January 23, 2014) |
| Parent | AOL |
| Website | http://www.onebyaol.com/ |
History
editOne by AOL was founded as Millennial Media in May 2006 by Paul Palmieri and Chris Brandenburg.[1][2] The company received $64.8M in funding between 2007 and 2011 from venture capitalists,[3][4][5] and went on to acquire several companies, including TapMetrics in 2010,[6] Condaptive in 2011,[7] Jumptap in 2013,[8] and Nexage in 2014.
In January 2012, Millennial Media filed with the SEC for an initial public offering of its common stock,[9] and the company was first listed in March 2012.[9]
On January 27, 2014, Palmieri stepped down from his position and was replaced by Michael Barrett.[10]
On September 3, 2015, AOL agreed to buy Millennial Media for US$238 million.[11] On October 23, 2015, AOL completed the acquisition, and changed the name to ONE by AOL. [12]
On September 10, 2018, AOL's parent company Oath 'combined' BrightRoll, One by AOL and Yahoo Gemini into a single advertising proposition dubbed Oath Ad Platforms.[13]
References
edit- ^ Edit Staff. "Mobile Ad Firm Millennial Media Gets $16 Million Funding". gigaom.com.
- ^ "CTO Chris Brandenburg to leave Millennial Media post-Metaresolver acquisition". Technical.ly. 20 May 2013.
- ^ "PE HUB » Millennial Media Raises Series A". PE HUB. 19 May 2023.[permanent dead link]
- ^ "Millennial Media scores $15 million in Series B". FierceMobileIT. Archived from the original on 2011-01-07.
- ^ "Mobile Ad Network Millennial Media Raises $27.5 Million to Fight Apple and Google". AllThingsD.
- ^ "Mobile ad network Millennial Media acquires analytics firm TapMetrics - VentureBeat - Deals - by Devindra Hardawar". venturebeat.com. 23 February 2010.
- ^ Leena Rao (25 May 2011). "Millennial Media Acquires Mobile Data Startup Condaptive". TechCrunch. AOL.
- ^ "Millennial Media Signs Definitive Agreement to Acquire Jumptap" (Press Release). The Wall Street Journal. August 13, 2013.
- ^ a b Leena Rao (28 March 2012). "Mobile Ad Network Millennial Media Prices IPO At $13 Per Share". TechCrunch. AOL.
- ^ "Michael Barrett Is New CEO At Millennial Media, Palmieri Leaves". AdExchanger. 27 January 2014.
- ^ "AOL Confirms It Is Buying Millennial Media In $238M Deal To Expand In Mobile Ads". TechCrunch. 3 September 2015.
- ^ "AOL Completes Acquisition of Millennial Media". Nasdaq.
- ^ Rowntree, Lindsay (September 10, 2018). "Oath Unifies Its Ad Tech Products Under One Brand". ExchangeWire. Retrieved 26 July 2023.